PPC Manager, Multifamily (Remote, Johannesburg)

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Multifamily to own paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads.

You will manage budgets, bids, targeting, and creative testing, and report the 90-day and quarterly roadmaps with the numbers behind your decisions on client calls. English communication with US clients is a must; agency experience across multiple accounts is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns, with proven performance.
• Experience presenting ROAS/CPA improvements and client results.
• Agency experience across multiple clients and campaigns.
• Clear spoken English on live calls with US clients.
• Paid media experience for multifamily or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; decide when to pause or kill campaigns.
• Set up and manage conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Budget management

Agency experience

English for US clients

Multifamily paid media

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.