PPC Manager, Multifamily (Remote, Durbanville)

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager, Multifamily to own paid media for multifamily clients. You will guide budgets, bidding, and creative testing, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with a focus on ROAS improvements and long-term client relationships. Remote role with US/Canada/SA clients.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Experience working with multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Proven ROAS/CPA improvements and campaign optimization.
• Paid media for multifamily or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing.
• Set up conversion tracking with GA4, Tag Manager and pixels.
• Create 90-day and quarterly client roadmaps and explain results.
• Drive account growth through retention, upsell and long-term strategy.

Skills

Google Ads

Meta Advertising

Agency experience

3+ years PPC

English communication

Multifamily / multi-location

Tools

GA4

Tag Manager

Pixels tracking

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.