PPC Manager, Multifamily (Remote, Cape Town)

Blacksmith Agency LLC; Cape Town; À distance; ZAR 995 000 - 1 493 000; Plein temps

Résumé du poste

Blacksmith Agency, an AI-first digital agency, seeks a PPC Manager, Multifamily to own paid media for a book of multifamily clients. You will lead targeting, budgeting, roadmap, and narrative for client calls, acting as the strategic voice and decision-maker.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding and testing, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record moving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.
• Perform conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell, and long-term client relationships.

Connaissances

Google Ads

Meta

ROAS optimization

CPA optimization

Agency experience

English (US clients)

Multifamily/ multi-location experience

Outils

GA4

Tag Manager

Platform pixels

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.