PPC Manager, HVAC (Remote, Durban)

Blacksmith Agency LLC; Durban; Remote; ZAR 1,327,000 - 1,990,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, HVAC, to own paid media for HVAC clients with multi-location needs. You will set strategy, allocate budgets, and drive the narrative during client calls.

You will work with Google Ads, Meta, LinkedIn and Microsoft Ads, shaping the roadmap and optimizing campaigns for ROAS. Strong English communication with US clients is essential, and HVAC experience is a plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and testing.
• Ensure accurate conversion tracking and attribution (GA4, Tag Manager, pixels).
• Develop 90-day and quarterly client roadmaps and present performance narratives.
• Drive account growth through retention and upsell.

Skills

Campaign management

ROAS optimization

Agency experience

English communication (US calls)

Multi-location client experience

Tools

Google Ads

Meta

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.