Port Elizabeth Hybrid E-commerce Content Strategist — SEO & Storytelling

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Hybrid work

Medical aid

Provident fund

Employee discounts

Professional development

Job summary

Placements24 in Port Elizabeth, Eastern Cape, is seeking an E-commerce Content Strategist to shape content across the brand's digital touchpoints. You will craft narratives that translate product features into customer benefits, drive engagement, and support SEO with a data-driven approach.

You will collaborate with marketing, design, and product teams to ensure on-brand, compelling content that resonates with a diverse audience.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.
• Minimum of 4 years of experience in content strategy, copywriting, or content marketing in e-commerce.
• Proven ability to create engaging and SEO-friendly content for online platforms.
• Strong understanding of SEO principles and keyword research tools.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and email newsletters.
• Create compelling and SEO-optimized content that attracts target audiences and drives organic traffic.
• Ensure all content is on-brand, accurate, and aligned with marketing objectives.
• Collaborate with the SEO team to conduct keyword research and integrate SEO best practices into content creation.
• Work with designers and product teams to create visually appealing and informative content assets.
• Manage the editorial calendar, ensuring timely delivery of all content.
• Analyze content performance using web analytics and SEO tools, providing insights for improvement.
• Develop content guidelines and style guides to ensure consistency across all platforms.
• Stay updated on industry trends, competitor content strategies, and emerging content formats.
• Optimize existing content for better performance and user engagement.

Skills

Content strategy

Copywriting

SEO

CMS

Google Analytics

Brand voice

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

Job description

Placements24 in Port Elizabeth, Eastern Cape, is seeking an E-commerce Content Strategist to shape content across the brand's digital touchpoints. You will craft narratives that translate product features into customer benefits, drive engagement, and support SEO with a data-driven approach.

You will collaborate with marketing, design, and product teams to ensure on-brand, compelling content that resonates with a diverse audience.