E-commerce Content Lead — SEO & Brand Storytelling (Hybrid)

Placements24; Gqeberha; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Retirement fund

Training and skill development

Annual leave

Hybrid work arrangement

Job summary

Placements24 is seeking an imaginative E-commerce Content Manager to elevate our digital presence from Port Elizabeth, Eastern Cape. You will craft compelling product descriptions, manage content across our e-commerce platforms, and ensure consistency with brand voice.

The role blends in-office collaboration with remote flexibility, requiring strong storytelling, SEO expertise, and the ability to work across marketing, design, and product teams to optimize content for search and user experience.

Qualifications

• Bachelor's degree required or equivalent in marketing/communications.
• 3+ years in content/digital marketing with e-commerce focus.
• Proven ability to write clear, persuasive copy for digital platforms.
• Strong SEO understanding and keyword research excellence.
• Experience with CMS and e-commerce platforms (Shopify/WooCommerce).
• Proficient in web analytics (Google Analytics) to measure content performance.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website and related digital platforms.
• Create engaging, SEO-optimized product descriptions, copy, blog posts, and social content.
• Manage content calendar ensuring timely publication and relevance.
• Collaborate with marketing, design, and product teams to align content with campaigns.
• Optimize content for SEO to improve organic visibility and traffic.
• Curate product imagery and other digital assets; maintain brand visuals.
• Monitor content performance with analytics and report on key metrics.
• Ensure content complies with brand guidelines, quality standards, and legal requirements.
• Conduct keyword research and competitive analysis to identify opportunities.
• Manage freelance writers and content creators as needed.
• Stay updated on content marketing trends and e-commerce innovations.
• Review and update website content for accuracy and relevance.

Skills

Content creation

Content management

Digital marketing

Copywriting

SEO

CMS

Shopify

Google Analytics

Project management

Team collaboration

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Shopify

WooCommerce

Job description

Placements24 is seeking an imaginative E-commerce Content Manager to elevate our digital presence from Port Elizabeth, Eastern Cape. You will craft compelling product descriptions, manage content across our e-commerce platforms, and ensure consistency with brand voice.

The role blends in-office collaboration with remote flexibility, requiring strong storytelling, SEO expertise, and the ability to work across marketing, design, and product teams to optimize content for search and user experience.