Paid Social Manager

Telesure Investment Holdings (TIH); Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

TIH is seeking a seasoned Digital Marketing and Social Media professional to join our in-house team and elevate the brand online. You will drive social strategy, lead campaigns across platforms, manage budgets, and report ROI to stakeholders.

You will collaborate with marketing, product and brand teams, ensure GDPR/POPI compliance, and mentor junior staff while staying ahead of social trends and emerging channels.

Qualifications

• 4 to 5 years of social media specialization/management is essential.
• Experience in financial services industry and ecommerce is advantageous.
• 2+ years managerial experience delivering objectives.

Responsibilities

• Develop strategy and roadmaps for digital marketing and ecommerce initiatives.
• Execute social media campaigns with in-platform builds, audience targeting and ROI tracking.
• Coordinate advertising and campaigns with agencies within SLAs.
• Ensure brand consistency across departments in social messages.
• Explore opportunities, grow social lead generation and expand platforms.
• QA website content to align with social and communications.

Skills

Social media management

Digital marketing

Content creation

Budget management

Education

Grade 12/ SAQA Accredited Equivalent

Facebook Blueprint Certification

LinkedIn Certification

Instagram Certification

TikTok Media Buying Certification

Relevant degree or Diploma

Job description

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Responsible for developing and implementing social media strategies in order to increase the brands’ online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.

Responsibilities

Strategy and Roadmap | DIGITAL MARKETING AND E-COMMERCE

Create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules. Create integrated and cost effective social media strategies.

Social Marketing Plan Execution | DIGITAL MARKETING AND E-COMMERCE

Manage large top - and lower funnel digital marketing campaigns and several aspects of the execution plan, such as creating campaign concepts & strategy, in-platform campaign building, setting target audiences, effectively communicating value propositions, and integrating Paid

Social lead generation channels and platforms.

Marketing Campaign Development | MARKETING, BRAND AND EVENTS

Coordinate activities of agencies and act as their primary point of contact while working within an established SLA to deliver successful advertising/promotion/other marketing

campaigns.

Stakeholder Engagement | STRATEGY AND PLANNING

Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management. Communicate TIH’s CSI efforts to

business.

Social Marketing Capabilities | DIGITAL MARKETING AND E-COMMERCE

Explore new opportunities and trends across the social marketing space and support implementation of specific capability-building initiatives outlined in the social marketing capability road map. Grow and expand company social media lead generation presence into new social media platforms and increase presence on existing platforms.

Website Maps and Templates Development | IT - APPLICATION AND SOFTWARE DEVELOPMENT

QA our website properties to make sure they are aligned to our social media efforts and communications. Provide & QA engaging text, image and video content for social media

accounts.

Insights and Reporting | DATA AND ANALYTICS

Collect customer data and analyses interactions and visits, use this information to create comprehensive reports and improve future marketing strategies and campaigns. Analyse and report on social media campaigns.

Continuous Improvement | OPERATIONAL EFFICIENCY

Review existing operations in own area of work and implement improvements in social media strategy. Map out how digital assets will be optimized for the social platforms as well as recommend new assets to internal team for new

Leadership and Direction | PEOPLE - LEADERSHIP AND SUPERVISION

Translate the business goals and objectives to ensure the social strategy is aligned. Develop and grow knowledge and talent within the team in order to stay on top of the latest social media trends.

Personal Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

Research industry-related topics and able to be a thought leader on social media topics. Research consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Stay updated on new products and features and marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Budgeting | FINANCE - FINANCIAL MANAGEMENT PLANNING AND CONTROL

Manage the content and social media budgets and report on

ROI appropriately.

Compliance | GOVERNANCE AND POLICY MANAGEMENT

Responsible for quality control of the social media content.

Knowledgeable on GDPR and POPI rules and regulations and ensuring compliance.

Organisational Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

Provide coaching and guidance to the wider digital marketing stakeholders to develop their social media

knowledge

Education

Grade 12/ SAQA Accredited Equivalent (Essential); Certifications in FaceBook BluePrint; LinkedIn; Instagram (Essential); TikTok Media Buying Certification (Advantageous); Relevant degree and/or Diploma (Essential)

Experience

4 to 5 years social media specialization/management (Essential); Knowledge of standard and current social media practices (Essential); Experience within a financial services industry and Ecommerce (Advantageous). Managerial Experience: 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)