Hybrid Paid Social Campaign Strategist - Analytics

Webrepublic; Cape Town; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work

Cape Town office

Exposure to global brands

Career development

Job summary

Webrepublic in Cape Town is seeking a Paid Social Media Consultant to drive strategic, operating, and creative execution of international campaigns across Meta, TikTok Ads, Pinterest, LinkedIn and Snapchat. You will lead planning, optimization and reporting while ensuring brand safety and policy compliance.

You will translate client goals into data-driven audiences, build media plans, monitor budgets, create dashboards, and collaborate with platform reps to identify growth opportunities.

Qualifications

• Diploma/Degree in Marketing, Business, Analytics, Communications, or related field.
• Minimum 3 years in paid media campaign management including strategy, optimization and reporting.
• Working knowledge of GA4 and Looker Studio for dashboards and reporting.
• Basic tracking understanding (pixels, third-party tracking).

Responsibilities

• Translate client goals into paid social strategies and data-driven audiences.
• Build, launch and optimize campaigns across Meta, TikTok, Pinterest, LinkedIn and Snapchat.
• Apply pixels, attribution models, UTM parameters and reporting dashboards.
• Monitor CPC, CPA, CTR, ROAS and manage media budgets.
• Run tests (A/B) and explore growth opportunities with platform features.
• Generate performance reports and ensure brand safety and policy compliance.
• Collaborate with platform reps on algorithm updates and insights.

Skills

Paid media management

Facebook/Meta Ads

TikTok Ads

Pinterest Ads

LinkedIn Ads

Snapchat Ads

GA4

Looker Studio

Budget forecasting

Data-driven decision making

Analytical skills

English communication

Education

Diploma/Degree in Marketing or related field

Tools

GA4

Looker Studio

G Suite

Pixels/Tracking tools

Job description

Webrepublic in Cape Town is seeking a Paid Social Media Consultant to drive strategic, operating, and creative execution of international campaigns across Meta, TikTok Ads, Pinterest, LinkedIn and Snapchat. You will lead planning, optimization and reporting while ensuring brand safety and policy compliance.

You will translate client goals into data-driven audiences, build media plans, monitor budgets, create dashboards, and collaborate with platform reps to identify growth opportunities.