Paid Media Manager (Remote, Ballito)

Blacksmith Agency LLC; South Africa; Remote; ZAR 540,000 - 900,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager to own paid media for B2B and growing-brand clients. You will set strategy, allocate budgets, run campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, and guide the narrative on calls.

You will build ROAS, CPA improvements, and a 90-day and quarterly roadmap per client, with reporting on the numbers. Clear spoken English with US clients on live calls is required, and agency experience across multiple clients

Qualifications

• 3+ years hands-on in Google Ads and Meta: built and optimized campaigns.
• Proven ROAS, CPA or pipeline improvements with measurable results.
• Agency experience across multiple clients on a single portfolio.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting, creative testing and optimization.
• Set conversion tracking and attribution with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps and present the narrative with numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

English (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both. About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.