Paid Media Manager (Remote, Rosebank)

Blacksmith Agency LLC; South Africa; Remote; ZAR 450,000 - 650,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager who will own paid media for a portfolio of B2B and growing-brand clients. You will shape the targeting, budget calls, roadmap, and narrative in client conversations as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and bidding, and ensure robust conversion tracking with GA4, Tag Manager and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta, with campaigns you built and optimized.
• Proven track record of improving ROAS, CPA or pipeline numbers.
• Agency experience across multiple clients and effective communication on live client calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and rely on conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Budget management

GA4

Tag Manager

Platform pixels

Agency experience

Tools

GA4

Google Tag Manager

Platform pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both. About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.