Paid Media Account Strategist (Remote, Ballito)

Blacksmith Agency LLC; Ballito; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and the narrative during client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget allocation, bidding, testing, and optimization, and crafting 90-day roadmaps with clear storytelling for the numbers.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Manage targeting, budgets, roadmaps and narrative on client calls.
• Oversee budget allocation, bidding, testing and optimization.
• Provide 90-day and quarterly roadmaps with client storytelling.
• Drive account growth including retention and upsell.

Skills

Campaign optimization

ROAS improvement

Agency experience

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.