Paid Media Manager, Multifamily (Remote, Edenvale)

Blacksmith Agency LLC; Gauteng; Remote; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Remote work (Canada/South Africa/USA)

Job summary

Blacksmith Agency is a AI-first digital agency seeking a Paid Media Manager, Multifamily to own paid media for a portfolio of multifamily clients. You will steer targeting, budget calls, roadmap and client narratives on demand. This is a remote role supporting North American clients with English on live calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and creative testing, and drive 90-day roadmaps with measurable results for client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.

Responsibilities

• Own paid media for multifamily accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing, know when to kill a campaign.
• Set up conversion tracking with GA4, tag manager and platform pixels.
• Lead 90-day and quarterly roadmaps for clients and explain numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Clear spoken English

Paid media strategy

Client communication

Multifamily domain experience

ROAS optimization

Tools

Google Ads

Meta

LinkedIn

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.