Paid Media Manager, Multifamily (Remote, Ballito)

Blacksmith Agency LLC; Ballito; Remote; ZAR 988,000 - 1,647,000; Full time

Job summary

Blacksmith Agency is a remote-friendly AI-first digital agency seeking a Paid Media Manager for multifamily clients. You own targeting, budget calls, roadmap, and the narrative on calls.

You will lead paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, with focus on ROI, attribution, and long-term client growth. Strong English for US-based calls is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Proven track record moving ROAS/CPA/pipeline numbers.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and testing.
• Set conversion tracking and attribution with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps per client and explain numbers on calls.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Agency experience

US client calls

Tools

GA4

Tag Manager

Google Ads Editor

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.