Paid Media Manager, Multifamily Growth (Remote)

Blacksmith Agency LLC; Randburg; Remote; ZAR 420,000 - 660,000; Full time

Job summary

Blacksmith Agency LLC is a remote, AI-forward digital agency seeking a Paid Media Manager for Multifamily clients. You will own paid media strategies, budgets, roadmaps, and the narrative explaining performance to clients during calls.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives, and ensure accurate conversion tracking. Prior experience with multifamily accounts is a plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Campaign management

ROAS optimization

Agency experience

English with US clients

Multifamily / multi-location

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is a remote, AI-forward digital agency seeking a Paid Media Manager for Multifamily clients. You will own paid media strategies, budgets, roadmaps, and the narrative explaining performance to clients during calls.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives, and ensure accurate conversion tracking. Prior experience with multifamily accounts is a plus.