Onboarding & Conversion Product Manager

Rank Group; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Rank Group in Cape Town is seeking a Product Manager to own and improve the digital onboarding experience across Rank Interactive's brands. You will guide customers from first interaction through registration, eligibility and their onward journey into the product.

You will work with Design, Engineering, Analytics and business stakeholders to identify problems, run discovery and experiments, and deliver measurable improvements to onboarding performance and conversion.

Qualifications

• Experience as a Product Manager or similar role owning customer journeys.
• Proven ability to improve digital onboarding through data and discovery.
• Experience working with cross-functional teams to deliver solutions.
• Ability to define success metrics, analyse conversion funnels and run experiments.
• Understanding of agile product development and iterative delivery.
• Experience with registration, onboarding or transactional digital journeys is advantageous.

Responsibilities

• Own onboarding product area, roadmap and alignment with Join objectives.
• Translate business strategy and customer needs into opportunities with measurable outcomes.
• Identify improvements to increase account creation and reduce friction.
• Ensure smooth transition from onboarding to the wider product across Rank brands.
• Balance user experience, value, regulatory and technical considerations.
• Collaborate with Design, Engineering and Analytics to test ideas and evaluate impact.
• Maintain backlog, define requirements and ensure teams understand value.
• Build relationships across Product, Technology, Design, Analytics, Compliance and Operations.

Skills

Product management

Digital onboarding

Stakeholder collaboration

Data-driven decisions

Agile / Scrum

Job description

Rank Group in Cape Town is seeking a Product Manager to own and improve the digital onboarding experience across Rank Interactive's brands. You will guide customers from first interaction through registration, eligibility and their onward journey into the product.

You will work with Design, Engineering, Analytics and business stakeholders to identify problems, run discovery and experiments, and deliver measurable improvements to onboarding performance and conversion.