A dealership Edenvale and is appointing a New Vehicle Sales Manager to lead and inspire sales.
SCOPE OF THEROLE
The New VehicleSales Manager owns the new vehicle sales performance of the dealership. Therole carries full responsibility for the new vehicle sales target, the salesteam, the showroom experience and the integrity of every deal file that leavesthe desk.
The mandatecovers new vehicle sales. Trade ins are taken and appraised as part of the newvehicle transaction, but the pre owned desk is not part of this portfolio.
KEYRESPONSIBILITIES
Salesperformance and targets
- Deliver themonthly, quarterly and annual new vehicle sales targets in units, gross profitand market share.
- Setindividual targets for each sales executive and manage daily and weeklyperformance against them.
- Drive thesales funnel – leads, appointments, test drives, offers, closes – and hold theteam accountable to the conversion ratios at each step.
- Structure,negotiate and close deals alongside the sales executives, and personally handleescalations and key accounts.
- Manage grossper unit, discount levels and deal profitability within the parameters agreedwith the Dealer Principal.
Team leadershipand development
- Recruit,induct and build the new vehicle sales team for the dealership launch.
- Runstructured daily sales meetings, weekly one on ones and monthly performancereviews.
- Coach theteam on product knowledge, objection handling, closing technique and CRMdiscipline.
- Ensure everysales executive completes the required OEM product and brand accreditation andkeeps it current.
- Manageunderperformance early, fairly and in line with the client’s HR procedures.
Stock, pricingand OEM relationship
- Manage newvehicle stock – ordering, stock mix, ageing stock and demo fleet – in line withsales demand and OEM allocation.
- Maintainaccurate pricing, specification and availability information across theshowroom and all listings.
- Work with theimporter and OEM representatives on allocations, campaigns, incentives, launchsupport and brand standards.
- Manage tradein appraisals and valuations on new vehicle transactions and hand the unitsover to the pre owned desk.
Customerexperience and brand
- Own theshowroom customer journey from first enquiry through to delivery and follow up.
- Buildawareness of a brand that is new to the market – launch activity, test drivecampaigns, fleet and corporate approaches, community and dealer levelmarketing.
- Managecustomer satisfaction scores, resolve complaints promptly and protect thereputation of a marque that is still forming.
- Conduct oroversee vehicle handovers so that every delivery reflects the brand standard.
Administration,compliance and reporting
- Ensure everydeal file is complete, accurate and compliant before release – FICA, POPIA, NCAand the dealership’s own controls.
- Work with theFinance and Insurance desk to maximise finance penetration and value addedproduct take up.
- Maintainaccurate records in the dealer management and CRM systems and enforce the samediscipline across the team.
- Report daily,weekly and monthly on units, gross, stock, pipeline and team performance to theDealer Principal.
Requirements
MINIMUMREQUIREMENTS
- A minimum of3 to 5 years’ new vehicle sales experience within a franchise motor dealership,including at least 2 years in a Sales Manager, Assistant Sales Manager orSenior Sales Executive role with team responsibility.
- A proven andverifiable track record of meeting or exceeding unit and gross profit targets –candidates must be able to provide figures.
- Sound workingknowledge of deal structuring, vehicle finance, trade in valuation and F&Iprocesses.
- Computerliterate – MS Office, and confident on a dealer management system and a CRM.
- Valid Code Bdriver’s licence and reliable own transport.
- Resident onthe East Rand or greater Johannesburg, or willing to relocate at own cost onappointment.
- Available towork the dealership’s trading hours, including Saturdays and month end.
- Clearcriminal and credit record.
- Contactablereferences from previous dealership management.
ADVANTAGEOUS
- Experiencelaunching a new franchise, a new brand or a new dealership site.
- Experiencewith a Chinese or newly introduced marque – Chery, Omoda, Jaecoo, Haval, GWM,Jetour, Chana, BAIC or similar.
- An existingcustomer and referral base on the East Rand.
- Fleet, corporate or government sales experience.
- Exposure todigital lead generation and dealer level social media marketing.
THE PERSON WEARE LOOKING FOR
This is a buildrole, not a caretaker role. The dealership needs a leader who is comfortablebeing first.
- A front footsales leader who sells on the floor rather than managing only from an office.
- Resilient andself starting – able to generate momentum for a badge that has no local historyyet.
- A genuinecoach who develops people rather than simply policing numbers.
- Structuredand disciplined on process, reporting and deal file accuracy.
- Commerciallysharp – protects gross while keeping the deal alive.
- Professional,well presented and confident representing a new brand to the public and to theOEM.
- Honest,ethical and prepared to be measured.