National Sales Manager

Placements24; Midrand; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonuses & incentives

Company vehicle

Medical aid

Retirement fund

Career development

Job summary

Placements24 in Midrand, South Africa, seeks an experienced National Sales Manager to lead FMCG sales nationwide. You will drive revenue growth, expand market share, and cultivate key retailer and distributor partnerships, reporting to senior leadership and collaborating with marketing, operations and product teams.

The role demands a strategic thinker with a proven track record in sales leadership within FMCG, strong leadership and analytical skills, and a hands-on approach to building

Qualifications

• 8+ years progressive sales experience in FMCG.
• 3+ years in a senior sales management role.
• Strong understanding of SA retail landscape and distribution channels.

Responsibilities

• Develop and execute comprehensive national sales strategies to achieve revenue targets and market penetration.
• Lead, mentor, and manage a high-performing regional sales team with clear direction and performance metrics.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities and threats.
• Manage and optimize the sales budget for efficient resource allocation and ROI.
• Build and maintain strong relationships with major retailers, distributors, and key clients nationwide.
• Collaborate with marketing, operations, and product development to ensure alignment and successful product launches.

Skills

Leadership

Communication

Negotiation

Interpersonal skills

Strategic thinking

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a leading player in the FMCG sector , is seeking an experienced and dynamic National Sales Manager to lead their sales operations across South Africa. Based in Midrand , you will be instrumental in driving revenue growth, expanding market share, and fostering strong relationships with key stakeholders and distribution partners. This role requires a strategic thinker with a proven track record in sales leadership within the fast-moving consumer goods industry, ready to take on significant responsibility and shape the future success of our client's brands.

Key Responsibilities

• Develop and execute comprehensive national sales strategies to achieve ambitious revenue targets and market penetration goals.


• Lead, mentor, and motivate a high-performing regional sales team, providing clear direction and performance management.


• Analyze market trends, competitor activities, and customer feedback to identify new business opportunities and threats.


• Manage and optimize the sales budget, ensuring efficient allocation of resources and maximizing return on investment.


• Build and maintain strong, long-lasting relationships with major retailers, distributors, and key clients across the country.


• Collaborate closely with marketing, operations, and product development teams to ensure alignment and successful product launches.

Requirements

• Minimum of 8 years of progressive sales experience in the FMCG industry , with at least 3 years in a senior sales management role.


• Demonstrated success in developing and implementing effective sales strategies that have driven significant revenue growth.


• Strong understanding of the South African retail landscape and distribution channels.


• Excellent leadership, communication, negotiation, and interpersonal skills.


• Proficiency in CRM software and sales analytics tools.


• A relevant tertiary qualification in Business, Marketing, or a related field is highly advantageous.

Benefits

• Competitive annual salary with performance-based bonuses and incentives.


• Opportunity to lead national sales for a respected FMCG brand .


• Company vehicle and fuel allowance.


• Comprehensive medical aid and retirement fund contributions.


• Opportunities for professional development and career advancement.