Multi-Channel CRM Campaign Specialist

ClearScore; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading FinTech company in Cape Town is seeking a hands-on CRM Specialist to drive impactful campaigns across various channels. The ideal candidate has over 2 years of experience in CRM or email marketing within a digital B2C environment and is highly detail-oriented. This role involves building, testing, and optimising multi-channel campaigns using real-time data to deliver tailored messages. Candidates can look forward to a collaborative and dynamic work environment focused on financial wellbeing.

Benefits

Flexible work hours

Inclusive company culture

Opportunities for career growth

Qualifications

• 2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
• Skilled in A/B testing and personalisation strategies.
• Experience with QA tools like Email on Acid.

Responsibilities

• Build, run, and optimise multi-channel CRM campaigns.
• Use real-time data to target the right users with personalised messages.
• Collaborate with designers and copywriters for effective communications.

Skills

CRM or email marketing experience

A/B testing

Audience segmentation

Attention to detail

Strong communication skills

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Litmus

Google Sheets

Job description

A leading FinTech company in Cape Town is seeking a hands-on CRM Specialist to drive impactful campaigns across various channels. The ideal candidate has over 2 years of experience in CRM or email marketing within a digital B2C environment and is highly detail-oriented. This role involves building, testing, and optimising multi-channel campaigns using real-time data to deliver tailored messages. Candidates can look forward to a collaborative and dynamic work environment focused on financial wellbeing.