Multi-Channel Campaign Strategist for Demand & Growth

Hellokindred; Johannesburg; Hybrid; ZAR 450,000 - 600,000; Full time

Job summary

HelloKindred in South Africa is seeking a Campaign Marketing Specialist to lead multi-channel demand generation campaigns across WhatsApp, email, digital, social, and sponsorships.

The role requires 5+ years in marketing with 4+ years in campaign management, strong knowledge of HubSpot, content production, and data-driven optimization to drive revenue growth in B2B/B2C contexts. Hybrid work: 2 days per week in Midrand or Woodlands office, 12-month contract.

Qualifications

• 5+ years of marketing experience, including 4+ years in campaign management and demand generation.
• Proven multi-channel campaign development and execution.
• Strong proficiency with marketing automation platforms (HubSpot).
• Excellent content creation and end-to-end production workflow management.
• Data-driven with strong analytics and optimization skills.
• Experience in B2B and B2C marketing environments.
• Strong project management and ability to manage multiple campaigns.
• Strong cross-functional collaboration and stakeholder management.
• Ability to work in a fast-paced environment with rapid time-to-market.

Responsibilities

• Design, build, deploy, and optimise multi-channel campaigns across WhatsApp, email, digital, social, paid media, and Netstar apps, aligning activities to demand generation targets.
• Manage the full campaign lifecycle with an accelerated and rapid time-to-market approach.
• Create high-volume, high-quality campaign content, including emails, social assets, WhatsApp messages, in-app communications, digital ads, and landing pages.
• Maintain consistent content and production cadences across campaign activities.
• Execute integrated campaigns that contribute to financial-year revenue goals related to new contracts, customer acquisition, upsell contracts, and renewal contracts.
• Partner with the sales team to align campaigns with lead quality, timing, and commercial objectives.
• Track and report campaign metrics that roll up into monthly marketing scorecard reporting.
• Identify campaign optimisation opportunities by leveraging customer data for targeting and personalisation.
• Partner with Product Marketing Specialists, Brand and Sponsorships, and Marketing Operations teams to deliver integrated campaigns.
• Support sales enablement activities for insurance and motor dealer channels.
• Develop and manage campaign offers in partnership with relevant business stakeholders.
• Coordinate multiple campaigns simultaneously while maintaining quality, timelines, and rapid execution.

Skills

Campaign management

Demand generation

Content creation

Data-driven

Cross-functional

Project management

B2B & B2C

Time-to-market

Tools

HubSpot

Job description

HelloKindred in South Africa is seeking a Campaign Marketing Specialist to lead multi-channel demand generation campaigns across WhatsApp, email, digital, social, and sponsorships.

The role requires 5+ years in marketing with 4+ years in campaign management, strong knowledge of HubSpot, content production, and data-driven optimization to drive revenue growth in B2B/B2C contexts. Hybrid work: 2 days per week in Midrand or Woodlands office, 12-month contract.