Marketing Manager | Performance Marketing & Lead Generation

Talent Match; Sandton; On-site; ZAR 550,000 - 900,000; Full time

Job summary

Talent Match Africa is seeking a hands-on Marketing Manager to own the marketing function from strategy to execution, focusing on lead generation, paid advertising, funnels and measurable business results. The role requires independent work, a strong ability to take briefs and deliver high-quality outputs.

You’ll manage campaigns across Meta and Google Ads, develop landing pages and nurture leads through an integrated CRM, working with leadership and sales to grow the business.

Qualifications

• 5+ years of hands-on marketing experience.
• Proven experience across performance marketing, lead generation and digital marketing.
• Strong hands-on experience with Meta Ads.
• Experience building and optimising marketing funnels.
• Strong copywriting and content creation skills.
• Experience working with a CRM system and lead nurturing.

Responsibilities

• Develop and execute marketing and lead generation strategies.
• Plan, build, launch and optimise Meta and Google Ads campaigns.
• Build and optimise marketing funnels, landing pages and conversion journeys.
• Manage and maintain CRM systems, including lead tracking, pipelines, automations and lead nurturing.
• Develop high-quality copy for landing pages, email campaigns and social media.
• Create and manage content that supports lead generation and brand growth.
• Manage social media campaigns and content scheduling.
• Monitor campaign performance, conversion rates, cost per lead and ROI.
• Test and optimise audiences, messaging, creative, offers and landing pages.
• Analyse marketing data and use insights to improve performance.
• Work with sales to ensure leads are followed up and nurtured.
• Identify opportunities to improve lead generation and conversion processes.

Skills

Performance marketing

Lead generation

Digital marketing

Meta Ads

Google Ads

Copywriting

CRM systems

Email marketing

Analytics

Canva

Adobe Creative Suite

SEO

PropTech/Real estate

Tools

Meta Ads

Google Ads

CRM systems

GoHighLevel

Canva

Adobe Creative Suite

Job description

Marketing Manager | Performance Marketing & Lead Generation

Talent Match Africa is looking for an experienced, hands-on Marketing Manager to join an international property-focused business.

We’re looking for someone who can take ownership of marketing from strategy through to execution, with a strong focus on lead generation, paid advertising, conversion and measurable business results.

This is a hands-on role for someone who can work independently, take a brief and turn it into high-quality work without needing to be micromanaged.

About the role

You’ll take ownership of the marketing function across lead generation, paid advertising, funnels, content, CRM and performance optimisation.

You’ll work closely with the leadership and sales teams to generate qualified leads, improve conversion and identify opportunities to grow the business.

Key responsibilities

• Develop and execute marketing and lead generation strategies
• Plan, build, launch and optimise Meta and Google Ads campaigns
• Build and optimise marketing funnels, landing pages and conversion journeys
• Manage and maintain CRM systems, including lead tracking, pipelines, automations and lead nurturing
• Develop high-quality copy for landing pages, email campaigns, social media and other marketing channels
• Create and manage content that supports lead generation and brand growth
• Manage social media campaigns and content scheduling
• Monitor campaign performance, conversion rates, cost per lead and marketing ROI
• Test and optimise audiences, messaging, creative, offers and landing pages
• Analyse marketing data and use insights to improve performance
• Work closely with sales to ensure leads are properly captured, followed up and nurtured
• Identify opportunities to improve the overall lead generation and conversion process
• Manage marketing projects and deliverables from brief through to completion

What we’re looking for

• 5+ years of hands-on marketing experience
• Proven experience across performance marketing, lead generation and digital marketing
• Strong hands-on experience with Meta Ads
• Experience building and optimising marketing funnels
• Strong copywriting and content creation skills
• Experience working with a CRM system and understanding how CRM supports the marketing and sales process
• Experience with email marketing and lead nurturing
• Strong understanding of analytics, conversion tracking and marketing ROI
• Experience with Canva and/or Adobe Creative Suite
• Working knowledge of SEO and website content management
• Property, real estate or PropTech experience is strongly preferred
• Excellent written and verbal communication skills
• Strong attention to detail and a high standard of work
• Excellent organisation and deadline management

Experience with GoHighLevel is advantageous, but not essential. We’re more interested in your ability to understand and work effectively within CRM systems than experience with one specific platform.

The right person will

• Be hands-on, rather than purely strategic
• Be comfortable taking a brief and independently turning it into a finished deliverable
• Understand how marketing connects to lead generation, sales and revenue
• Be analytical and comfortable using data to make marketing decisions
• Have strong attention to detail and take pride in the quality of their work
• Be proactive, resourceful and comfortable working independently
• Communicate clearly and keep stakeholders updated
• Be able to manage multiple priorities and consistently meet deadlines
• Bring creativity and fresh thinking to campaigns and content
• Be comfortable using AI tools where appropriate while still applying their own judgement, creativity and quality control
• Take ownership of projects from start to finish

Working hours & location

Full-time | Office-based | Sandton

Working hours: 12:00 AM to 9:00 AM SAST

The successful candidate will work 100% from the Talent Match Africa office in Sandton and must be comfortable working Australian-aligned hours.

• Work with an international property-focused business
• Take ownership of a growing marketing function
• Have a direct impact on lead generation and business growth
• Work across an international market
• Bring your ideas and creativity to campaigns that directly support business growth

Before you apply

We’re looking for someone with genuine hands-on marketing experience.

As part of the screening process, we may ask you to share examples of campaigns, funnels, landing pages, content or other marketing work you have personally created or managed, together with the results achieved.

If you’re an experienced marketer who can think strategically, execute hands-on and take ownership of measurable marketing outcomes, we’d love to hear from you.