Member Growth & Lifecycle Analyst

Planet Fitness; Sandton; On-site; ZAR 334,800 - 502,200; Full time

Job summary

A leading fitness company in Sandton is seeking a Member Journey & Growth Analyst to analyze member behavior and optimize the member lifecycle journey. This role will involve close collaboration with marketing, product, and engineering teams to enhance member acquisition, onboarding, engagement, retention, and upgrades through data-driven insights. Applicants should have a bachelor's degree in a relevant field and experience in digital analytics.

Qualifications

• 3+ years’ experience in digital analytics, marketing analytics, or growth analysis.
• Strong experience with Google Analytics 4 or similar analytics platforms.
• Experience working with CRM systems and marketing automation platforms.

Responsibilities

• Analyse behavioural data across mobile app, website, CRM, and marketing platforms.
• Monitor and optimise member journeys across onboarding, engagement, retention, and upgrades.
• Track and evaluate the performance of marketing campaigns and lifecycle journeys.

Skills

Data-driven marketing

Behavioural analysis

Cross-functional teamwork

A/B testing

Reporting

Education

Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or a related field

Tools

Google Analytics 4 (GA4)

CRM systems

Power BI

Tableau

Looker

Job description

A leading fitness company in Sandton is seeking a Member Journey & Growth Analyst to analyze member behavior and optimize the member lifecycle journey. This role will involve close collaboration with marketing, product, and engineering teams to enhance member acquisition, onboarding, engagement, retention, and upgrades through data-driven insights. Applicants should have a bachelor's degree in a relevant field and experience in digital analytics.