Martech Product Manager — Digital Growth

Crazy Store; South Africa; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

The Coca-Cola Company is seeking a Manager, Digital Products - Martech to oversee the lifecycle of marketing technology products across global and regional markets. You will design, maintain, and optimize platforms that enable personalized experiences, campaign performance, and automation.

You will partner with Marketing, Technology, and Data teams to ensure our Martech stack delivers measurable brand impact while enabling future growth and efficiency.

Qualifications

• Bachelor's degree in computer science, Digital Marketing, Information Systems, or related discipline
• Minimum 6 years of experience in digital product management, Martech implementation, or marketing automation within FMCG or large enterprise environments
• Strong understanding of Martech ecosystems, including CRM, CDP, automation tools, adtech, and customer engagement platforms
• Experience managing products through the full lifecycle, from concept to launch, support, and optimization
• Proficiency in data analytics, marketing measurement, and ROI tracking frameworks
• Demonstrated fluency in data governance, digital privacy, and consumer data management principles
• Hands-on experience with Martech tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar
• Excellent collaboration, communication, and stakeholder-management skills across technical and marketing teams
• Analytical mindset with the ability to translate complex data and technology concepts into actionable business insights
• Commitment to innovation, inclusion, and scalability across digital products

Responsibilities

• Manage digital product development, deployment, and optimization within Coca-Cola's marketing technology environment, including platforms, CRM, CDP, and automation systems
• Partner with Marketing and Technology leaders to define product objectives, key features, and operational frameworks that align with business and brand priorities
• Oversee product roadmaps for Martech solutions, balancing local customization and global standardization across multiple markets
• Collaborate with global and regional Digital, Data, and IT teams on integration, data flow, and operational enhancements across the Martech ecosystem
• Work with external partners and technology vendors to implement and maintain solutions that support digital activation, analytics, and consumer experience
• Ensure strong data governance, privacy compliance, and responsible use of consumer data in all Martech activities
• Utilize analytics tools and performance dashboards to monitor product effectiveness, adoption, and ROI metrics

Skills

Analytical mindset

Communication

Collaboration

Strategic thinking

Education

Bachelor's degree in computer science or related

Advanced qualification preferred

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

HubSpot

Job description

The Coca-Cola Company is seeking a Manager, Digital Products - Martech to oversee the lifecycle of marketing technology products across global and regional markets. You will design, maintain, and optimize platforms that enable personalized experiences, campaign performance, and automation.

You will partner with Marketing, Technology, and Data teams to ensure our Martech stack delivers measurable brand impact while enabling future growth and efficiency.