Global Martech Product Manager

Jobs 4 All; South Africa; On-site; ZAR 2,003,000 - 3,172,000; Full time

Job summary

The Coca-Cola Company is seeking a Manager, Digital Products - Martech to lead digital product development across global marketing tech platforms, including CRM, CDP, and automation.

You will partner with marketing and technology leaders to define objectives, own roadmaps, and align with global and local needs while ensuring data governance and consumer privacy.

Join a diverse team driving innovative Martech solutions and measurable ROI across markets.

Qualifications

• Bachelor's degree in computer science, Digital Marketing, Information Systems, or a related discipline.
• Minimum 6 years of experience in digital product management, Martech implementation, or marketing automation within FMCG or large enterprise environments.
• Strong understanding of Martech ecosystems, including CRM, CDP, automation tools, adtech, and customer engagement platforms.
• Hands‑on experience with Martech tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar.
• Demonstrated fluency in data governance, digital privacy, and consumer data management principles.

Responsibilities

• Manage digital product development, deployment, and optimization within Coca-Cola's marketing technology environment, including platforms, CRM, CDP, and automation systems.
• Partner with Marketing and Technology leaders to define product objectives, key features, and operational frameworks that align with business and brand priorities.
• Oversee product roadmaps for Martech solutions, balancing local customization and global standardization across multiple markets.
• Collaborate with global and regional Digital, Data, and IT teams on integration, data flow, and operational enhancements across the Martech ecosystem.
• Work with external partners and technology vendors to implement and maintain solutions that support digital activation, analytics, and consumer experience.
• Ensure strong data governance, privacy compliance, and responsible use of consumer data in all Martech activities.
• Utilize analytics tools and performance dashboards to monitor product effectiveness, adoption, and ROI metrics.
• Support campaign and personalization efforts by connecting Martech capabilities to audience insights and platform engagement data.
• Partner cross‑functionally to build training, documentation, and enablement materials that expand Martech fluency among marketing teams.
• Identify improvement opportunities within existing tools and recommend enhancements or integrations to increase efficiency and consumer impact.
• Contribute to continuous innovation by evaluating emerging Martech trends, technologies, and use cases relevant to Coca-Cola's future digital strategy.
• Ensure collaboration and alignment between product, marketing, data science, and creative functions to drive unified consumer experiences.

Skills

Digital product management

Martech ecosystems

Data analytics

Stakeholder management

Education

Bachelor's degree in computer science, Digital Marketing, Information Systems

Advanced qualification preferred

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

HubSpot

Job description

The Coca-Cola Company is seeking a Manager, Digital Products - Martech to lead digital product development across global marketing tech platforms, including CRM, CDP, and automation.

You will partner with marketing and technology leaders to define objectives, own roadmaps, and align with global and local needs while ensuring data governance and consumer privacy.

Join a diverse team driving innovative Martech solutions and measurable ROI across markets.