Market Web Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Communicate Finance is seeking a seasoned Website Manager to drive performance, engagement, and conversions across our web properties. You will implement website updates, landing pages, and campaign assets while leveraging analytics to identify opportunities and improve UX, navigation, accessibility, and conversion pathways.

Collaborating with marketing, content, design and development teams, you will optimise SEO, CRO initiatives, and CMS content updates.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or related field.
• Minimum 3-5+ years’ experience in Website Management, Digital Marketing, Marketing Operations, or related field.
• Proven experience managing and optimising websites to support marketing and business objectives.
• Experience with CMS platforms, website analytics, and conversion optimisation initiatives.
• Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous.

Responsibilities

• Manage and optimise websites to improve performance, engagement, and conversions
• Implement website updates, landing pages, and campaign-related digital assets
• Monitoring website analytics and user behaviour to identify optimisation opportunities
• Improving website UX, navigation, accessibility, and conversion pathways
• Supporting SEO implementation and technical website best practices
• Managing content updates through CMS platforms
• Collaborating with marketing, content, design, and development teams
• Conducting website audits and recommending performance improvements
• Implementing tracking, tagging, and conversion measurement requirements
• Staying up to date with web, marketing, and digital experience trends

Skills

Website management

Digital marketing

CMS platforms

GA4 / GTM

SEO & UX

HTML/CSS basics

Data analysis

Stakeholder mgmt

Project coordination

Certifications

Education

Diploma or degree in marketing/digital marketing

Tools

WordPress

Webflow

Drupal

Shopify

GA4

Google Tag Manager

Looker Studio

Job description

Expect opportunities that may include:

• Managing and optimising websites to improve performance, engagement, and conversions
• Implementing website updates, landing pages, and campaign-related digital assets
• Monitoring website analytics and user behaviour to identify optimisation opportunities
• Improving website UX, navigation, accessibility, and conversion pathways
• Supporting SEO implementation and technical website best practices
• Managing content updates through CMS platforms
• Collaborating with marketing, content, design, and development teams
• Conducting website audits and recommending performance improvements
• Implementing tracking, tagging, and conversion measurement requirements
• Staying up to date with web, marketing, and digital experience trends

Education:

• Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or a related field

Experience:

• Minimum 3-5+ years’ of experience in Website Management, Digital Marketing, Marketing Operations, or a related field
• Proven experience managing and optimising websites to support marketing and business objectives
• Experience working with CMS platforms, website analytics, and conversion optimisation initiatives
• Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous

Skills:

• Strong understanding of website management, digital marketing, and customer experience principles
• Proficiency with CMS platforms such as WordPress, Webflow, Drupal, Shopify, or similar platforms
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and website reporting tools
• Knowledge of SEO, UX/UI best practices, conversion rate optimisation (CRO), and website accessibility standards
• Understanding of HTML, CSS, and website development concepts
• Experience implementing tracking, tagging, and performance measurement frameworks.
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication, stakeholder management, and project coordination abilities
• Relevant certifications in Google Analytics, Digital Marketing, UX, Web Management, or related disciplines will be advantageous