Marketing Specialist

HelloKindred; Gauteng; Remote; ZAR 315,000 - 385,000; Full time

Job summary

HelloKindred is seeking a Marketing Specialist to support digital marketing, website optimisation, and content production. You will manage campaigns, HubSpot workflows, and CMS pages while ensuring brand consistency across channels.

You’ll work on SEO, AEO and GEO strategies, develop LinkedIn content, and collaborate with stakeholders to improve user journeys and conversions in a fully remote setup.

Qualifications

• Proven experience as Marketing Specialist or similar.
• Hands-on digital marketing across campaigns, SEO and content.
• Experience managing HubSpot and a CMS (WordPress or similar).
• Ability to create and adapt content for multiple channels.

Responsibilities

• Oversee website management, CMS updates and page optimisations.
• Drive SEO, AEO and GEO improvements across the site.
• Manage marketing automation and campaigns in HubSpot.
• Develop digital campaigns and publish LinkedIn content.
• Provide basic design support and video content creation.

Skills

Digital marketing

SEO & content

HubSpot

WordPress

CMS management

Campaign reporting

Content creation

LinkedIn management

Video editing

Adobe Creative Cloud

Tools

HubSpot

WordPress

Adobe Creative Cloud

Job description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and peoples lives better.We do this by disrupting traditional employment barriers -connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length: 6 months
Work set up: Fully Remote, 4 days per week, 8 hours per day

Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively.

What you will do:

Website & CMS Management

• Develop and launch new website pages and sections as required.
• Redevelop and optimise existing pages to improve the overall user journey and conversion.
• Manage ongoing website maintenance and updates within the CMS.
• Ensure website content remains accurate, current, consistent, and aligned with brand guidelines.
• Identify opportunities to improve website usability, engagement, and conversion.
• Support ongoing optimisation of website structure, content, and functionality.
• Maintain consistency across the website in terms of design, messaging, and user experience.
• Collaborate with internal stakeholders and external partners on website development and improvements where required.

SEO, AEO & GEO

• Support ongoing optimisation of website content for SEO, AEO, and GEO.
• Develop and optimise content to improve organic visibility and discoverability.
• Identify opportunities for keyword, content, and technical optimisation.
• Support technical SEO hygiene and ongoing website health.
• Monitor relevant performance metrics and recommend improvements.
• Ensure website content is structured and optimised for evolving search and AI-driven discovery.

Marketing Automation & HubSpot

• Manage and maintain marketing activity within HubSpot.
• Build, schedule, publish, and monitor digital marketing campaigns.
• Support campaign automation, workflows, and audience segmentation.
• Monitor campaign performance and provide reporting and recommendations.
• Maintain and optimise marketing databases and campaign activity where required.
• Support ongoing improvements to marketing automation processes.

Digital Campaigns & Social Media

• Develop, build, and publish digital marketing campaigns across relevant channels.
• Manage the scheduling and publishing of LinkedIn content.
• Develop engaging content aligned with campaign objectives and target audiences.
• Monitor campaign performance and identify opportunities for optimisation.
• Support campaign reporting and provide insights to improve future activity.

Creative & Content Support

• Develop and adapt content for digital marketing channels.
• Provide basic artwork and design support where required.
• Edit and produce short-form video content for digital and social channels.
• Create and adapt LinkedIn content and supporting visual assets.
• Maintain a consistent and professional brand look and feel across all content.
• Work within Adobe Creative Cloud to create and edit marketing assets.

• Bring proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role.
• Demonstrate strong hands-on experience across digital marketing and website optimisation.
• Possess essential hands-on experience with HubSpot.
• Demonstrate strong working knowledge of WordPress or a similar CMS platform.
• Have experience managing, updating, and developing website content within a CMS.
• Understand SEO and modern search optimisation, including AEO and GEO.
• Bring experience developing and managing digital marketing campaigns.
• Demonstrate experience developing, scheduling, and publishing LinkedIn content.
• Have experience with marketing automation and campaign reporting.
• Possess working knowledge of Adobe Creative Cloud, including the ability to undertake basic design and artwork.
• Bring experience with video editing and digital content creation.
• Understand website user journeys and conversion optimisation.
• Demonstrate excellent written and verbal communication skills.
• Maintain strong attention to detail, particularly around website content, branding, and consistency.
• Work independently and manage priorities effectively in a remote environment.

• Bring proven experience as an SAP HCM Consultant gained across multiple project lifecycles and live support environments.
• Demonstrate strong SAP Payroll configuration and support experience.
• Possess strong UK and Canadian payroll experience, including current project experience.
• Demonstrate detailed knowledge of Canadian federal and provincial tax legislation, payroll compliance, and statutory reporting requirements.
• Demonstrate working knowledge of UK and Canadian payroll legislation, statutory payments, deductions, and compliance obligations.
• Possess expertise in writing Payroll PCR schemas.
• Demonstrate good knowledge of interfaces to third-party vendors.
• Bring strong functional knowledge across Payroll, Personnel Administration, Time Management, and Country Legal Changes.
• Demonstrate broader technical awareness of Workflow, ABAP, BASIS, Security, and Integration.
• Work independently while providing reliable and effective customer solutions.
• Possess very good written and verbal communication skills.
• Hold a valid UK Passport.
• Hold BPSS clearance and be SC Cleared.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.