Product Marketing Specialist

HelloKindred; Gauteng; Hybrid; ZAR 500,000 - 800,000; Full time

Job summary

HelloKindred in South Africa is seeking a mid-senior Product Marketing Specialist to build product marketing capabilities across consumer and commercial segments. You will bridge product development and market execution by creating messaging, content, sales enablement, and launches.

The role requires strategic thinking, strong content creation, market insight and collaboration with product, sales and marketing teams to drive growth and go-to-market success.

Qualifications

• 4-5+ years of product marketing experience.
• Strong understanding of campaign execution and integrated marketing activities.
• Strategic thinker with the ability to develop compelling product positioning.
• Excellent content creation skills, with the ability to translate technical features into customer outcomes.
• Proven experience supporting product launches and go-to-market execution.
• Understanding of sales processes and experience creating effective sales enablement resources.
• Experience working across both B2B and B2C environments.
• Proven ability to collaborate cross-functionally with product, sales, and marketing teams.
• Strong research and analytical skills.
• Excellent presentation and communication abilities.

Responsibilities

• Develop messaging frameworks and positioning for products across Consumer and Commercial segments.
• Create value propositions and differentiation stories with consistent messaging across channels.
• Develop product content including overviews, landing pages, case studies, white papers, and sales sheets.
• Plan and execute product launches with the product team through go-to-market campaigns.
• Manage product marketing updates within marketing and support initiatives for market growth.
• Create sales collateral to support product and sales engagement.
• Provide sales enablement for insurance and motor dealer channels.
• Support product training collateral and competitor insights.
• Monitor industry trends to identify market opportunities and risks.
• Collaborate with product teams to align development and market execution.
• Partner with Campaign Marketing Specialist on integrated activities.

Skills

Product marketing

Campaign execution

Strategic thinking

Content creation

Product launches

Sales enablement

Cross-functional collaboration

B2B/B2C experience

Research and analytics

Presentation skills

Job description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people's lives better.We do this by disrupting traditional employment barriers -connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length: 12 months contract
Work Setup: Hybrid. 2 Days per week in office in Midrand or Woodlands

Our client in the Automotive and Mobility Technology industry is looking for a Product Marketing Specialist to serve as a mid-senior level marketing professional responsible for building comprehensive product marketing capabilities across consumer and commercial customer segments. This role bridges the gap between product development and market execution by creating messaging frameworks, product content, sales enablement resources, customer onboarding content, and supporting product launches. The successful candidate will combine strategic thinking, strong content development capabilities, market insight, and cross-functional collaboration to support product growth and effective go-to-market execution.

What you will do:

• Develop messaging frameworks and positioning for products across Consumer and Commercial customer segments.
• Create clear value propositions and differentiation stories, ensuring consistent messaging across channels.
• Develop product content including product overviews, product landing pages, case studies, testimonials, solution briefs, white papers, thought leadership pieces, and, where appropriate for specific sales channels, product fact and data sheets.
• Plan and execute product launches in partnership with the product team through coordinated go-to-market campaigns.
• Manage product marketing updates within marketing and support initiatives focused on market growth.
• Create sales collateral, including pitch decks, to support effective product and sales engagement.
• Provide targeted sales enablement for insurance and motor dealer channels.
• Support the product team with training collateral and competitor insights.
• Monitor the competitive landscape and industry trends to identify relevant market opportunities and risks.
• Provide positioning insights and track relevant industry benchmarks.
• Partner with product teams to align product development and market execution.
• Collaborate with the Campaign Marketing Specialist to support integrated marketing activities and product campaigns.
• Support the Lead: Brand and Sponsorships on relevant product marketing initiatives.
• Translate technical product features into clear customer benefits and positive outcomes that address customer problems and pain points.
• Conduct research and analysis to inform product positioning, messaging, and go-to-market strategies.
• Support customer onboarding content and product communications across relevant customer segments.

• 4-5+ years of product marketing experience.
• Strong understanding of campaign execution and integrated marketing activities.
• Strategic thinker with the ability to develop compelling product positioning.
• Excellent content creation skills, with the ability to translate technical features into positive customer outcomes that solve customer problems and pain points.
• Proven experience supporting product launches and go-to-market execution.
• Understanding of sales processes and experience creating effective sales enablement resources.
• Experience working across both B2B and B2C environments.
• Proven ability to collaborate cross-functionally with product, sales, and marketing teams.
• Strong research and analytical skills.
• Excellent presentation and communication abilities.

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.