Campaign Marketing Specialist

HelloKindred; Gauteng; Hybrid; ZAR 420,000 - 600,000; Full time

Job summary

HelloKindred in South Africa is seeking a Campaign Marketing Specialist at mid-senior level to design, execute, and optimise campaigns across WhatsApp, email, digital, social, and direct channels. You will drive demand generation, lead acquisition, and revenue growth through rapid experimentation and cross-functional collaboration.

You will partner with sales and product marketing teams, develop compelling offers, produce content, and monitor performance through metrics.

Qualifications

• 5+ years of marketing experience, including 4+ years in campaign management and demand generation.
• Proven multi-channel marketing campaign development and execution.
• Strong proficiency with marketing automation platforms, including HubSpot.
• Excellent content creation skills and end-to-end production workflows.
• Data-driven mindset with analytical and performance-optimisation skills.
• Experience in both B2B and B2C marketing environments.
• Strong project management and ability to manage multiple campaigns.
• Strong cross-functional collaboration and stakeholder management.
• Ability to work in a fast-paced environment requiring rapid execution and time-to-market.

Responsibilities

• Design, build, deploy, and optimise multi-channel campaigns across WhatsApp, email, digital, social, paid media, and Netstar apps.
• Manage the full campaign lifecycle with a rapid time-to-market approach.
• Create high-volume, high-quality campaign content (emails, social assets, WhatsApp, in-app messages, digital ads, landing pages).
• Maintain content and production cadences across campaigns.
• Execute integrated campaigns contributing to revenue goals (new contracts, acquisition, upsell, renewals).
• Partner with sales to align campaigns with lead quality and timing.
• Track and report campaign metrics for monthly marketing scorecards.
• Identify optimisation opportunities using customer data for targeting and personalisation.
• Collaborate with Product Marketing, Brand & Sponsorships, and Marketing Ops to deliver campaigns.
• Support sales enablement for insurance and motor dealer channels.
• Develop and manage campaign offers with business stakeholders.
• Coordinate multiple campaigns with quality and timelines.

Skills

Campaign management

Demand generation

Content creation

Marketing automation

HubSpot

Cross-functional collaboration

Project management

Tools

HubSpot

Job description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length:

12 months contract

Work Setup:

Hybrid 2 days per week in Office in Midrand or Woodlands

Our client in the Automotive and Mobility Technology industry is looking for a Campaign Marketing Specialist to serve as a mid-senior level strategist and executor responsible for delivering high-impact marketing campaigns across Digital and Direct sales channels, as well as sponsorship opportunities, driving demand generation, lead acquisition, and revenue growth. This role requires expertise in multi-channel campaign management, offer development in partnership with business stakeholders, content production, rapid execution, and performance optimisation.

What you will do:

• Design, build, deploy, and optimise multi-channel campaigns across WhatsApp, email, digital, social, paid media, and Netstar apps, aligning activities to demand generation targets.
• Manage the full campaign lifecycle with an accelerated and rapid time-to-market approach.
• Create high-volume, high-quality campaign content, including emails, social assets, WhatsApp messages, in-app communications, digital ads, and landing pages.
• Maintain consistent content and production cadences across campaign activities.
• Execute integrated campaigns that contribute to financial-year revenue goals related to new contracts, customer acquisition, upsell contracts, and renewal contracts.
• Partner with the sales team to align campaigns with lead quality, timing, and commercial objectives.
• Track and report campaign metrics that roll up into monthly marketing scorecard reporting.
• Identify campaign optimisation opportunities by leveraging customer data for targeting and personalisation.
• Partner with Product Marketing Specialists, Brand and Sponsorships, and Marketing Operations teams to deliver integrated campaigns.
• Support sales enablement activities for insurance and motor dealer channels.
• Develop and manage campaign offers in partnership with relevant business stakeholders.
• Coordinate multiple campaigns simultaneously while maintaining quality, timelines, and rapid execution.

• Bring 5+ years of marketing experience, including 4+ years of campaign management and demand generation experience.
• Demonstrate proven expertise in developing and executing multi-channel marketing campaigns.
• Demonstrate strong proficiency with marketing automation platforms, including HubSpot.
• Demonstrate excellent content creation skills and the ability to manage end-to-end production workflows.
• Apply a data-driven mindset with strong analytical and performance optimisation skills.
• Demonstrate experience working across both B2B and B2C marketing environments.
• Demonstrate strong project management capabilities and the ability to manage multiple campaigns simultaneously.
• Demonstrate strong cross-functional collaboration and stakeholder management skills.
• Demonstrate the ability to work in a fast-paced environment requiring rapid execution and time-to-market.

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.