Marketing Specialist

Abantu Staffing Solutions (Pty) Ltd; East London; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Abantu Staffing Solutions (Pty) Ltd in South Africa is seeking a marketing specialist to support growth across our health and wellness brands. You will manage social media content calendars, coordinate campaigns and launches, and help shape brand messaging.

Ideal candidates have 3–5 years in marketing roles, a solid grasp of social media, and experience working with influencers or brand partnerships. The role emphasizes cross-functional collaboration and timely delivery of marketing assets.

Qualifications

• Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field.
• 3-5 years' experience in a marketing, brand, social media, or content-focused role.
• Experience coordinating marketing campaigns or product launches.
• Strong understanding of social media and brand-building principles.

Responsibilities

• Develop and manage social media content calendars across multiple brands.
• Coordinate content creation with designers, creators, influencers, and agencies.
• Schedule and publish content across social media platforms.
• Monitor engagement, audience growth, and content performance.
• Identify social media trends and opportunities to improve brand visibility and engagement.
• Coordinate influencer, ambassador, and creator partnerships.
• Support the execution of brand and marketing plans.
• Coordinate campaigns, promotions, and brand activations.
• Ensure brand consistency across all communications and marketing activities.
• Assist with the development of marketing materials and campaign assets.
• Support retail, trade, and brand-building initiatives where required.
• Coordinate marketing activities for new product launches.
• Support cross-functional teams to ensure successful product launches.
• Assist with product positioning, launch materials, and marketing collateral.
• Support innovation projects and the new product development process.
• Coordinate launch timelines and project deliverables.
• Assist with packaging updates and product communication requirements.
• Monitor competitor activity, promotional trends, and category developments.
• Conduct market and consumer research to identify opportunities for growth.
• Gather and analyse customer feedback and reviews.
• Share insights and recommendations with the marketing team.
• Coordinate suppliers, agencies, creators, and other external partners.
• Manage project timelines and ensure deliverables are completed on schedule.
• Maintain marketing calendars, launch trackers, and asset libraries.
• Support the effective execution of marketing initiatives across the business.

Skills

Social media management

Content creation

Campaign planning

Brand marketing

Education

Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field

Job description

Overview: We are looking for a creative, organised, and proactive Marketing Specialist to support the growth of our portfolio of health and wellness brands.

Requirements

• Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field.
• 3-5 years' experience in a marketing, brand, social media, or content-focused role.
• Experience coordinating marketing campaigns or product launches.
• Strong understanding of social media and brand-building principles.
• Experience working with influencers, creators, or brand partnerships is advantageous.

Responsibilities

Social Media & Content

• Develop and manage social media content calendars across multiple brands.
• Coordinate content creation with designers, creators, influencers, and agencies.
• Schedule and publish content across social media platforms.
• Monitor engagement, audience growth, and content performance.
• Identify social media trends and opportunities to improve brand visibility and engagement.
• Coordinate influencer, ambassador, and creator partnerships.

Brand Marketing

• Support the execution of brand and marketing plans.
• Coordinate campaigns, promotions, and brand activations.
• Ensure brand consistency across all communications and marketing activities.
• Assist with the development of marketing materials and campaign assets.
• Support retail, trade, and brand-building initiatives where required.

Product Launches & Innovation Support

• Coordinate marketing activities for new product launches.
• Support cross-functional teams to ensure successful product launches.
• Assist with product positioning, launch materials, and marketing collateral.
• Support innovation projects and the new product development process.
• Coordinate launch timelines and project deliverables.
• Assist with packaging updates and product communication requirements.

Market Insights & Research

• Monitor competitor activity, promotional trends, and category developments.
• Conduct market and consumer research to identify opportunities for growth.
• Gather and analyse customer feedback and reviews.
• Share insights and recommendations with the marketing team.

Project & Stakeholder Coordination

• Coordinate suppliers, agencies, creators, and other external partners.
• Manage project timelines and ensure deliverables are completed on schedule.
• Maintain marketing calendars, launch trackers, and asset libraries.
• Support the effective execution of marketing initiatives across the business.