GROUP MARKETING MANAGER – HEALTHCARE ENVIRONMENT

PPC Recruitment; Durban; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

PPC Recruitment is seeking a Group Marketing Manager to lead the marketing strategy, brand and digital initiatives across the organisation from Durban. You will drive campaigns, content development and stakeholder engagement to support business growth.

You will oversee budgets, analytics and performance reporting while mentoring a marketing team and collaborating with internal departments to achieve strategic objectives. A strong leadership mindset and cross-functional experience are essential.

Qualifications

• Bachelor’s degree or diploma in Marketing, Communications, Business Management or related field.
• A relevant postgraduate qualification will be advantageous.
• Minimum 5 years’ experience in marketing, with at least 2–3 years in a management or supervisory role.
• Experience developing and implementing marketing strategies.
• Experience managing digital marketing and social media platforms.
• Experience with campaign management, content development and marketing analytics.
• Experience managing budgets and external marketing suppliers.

Responsibilities

• Develop and implement an annual marketing strategy and operational marketing plan aligned with company objectives.
• Identify opportunities to increase brand awareness, client engagement and market reach.
• Develop marketing campaigns to support business development and growth.
• Conduct market and competitor research and provide insights to management.
• Develop and manage the marketing budget and monitor expenditure.
• Maintain and strengthen the company brand across all communication platforms.
• Oversee social media platforms, content planning and performance monitoring.
• Develop and implement campaigns across digital channels and monitor online engagement.
• Coordinate SEO, paid digital campaigns and other online initiatives.
• Analyse digital marketing data and provide recommendations for improvement.
• Develop and oversee marketing content including posts, website content, brochures, emails, newsletters, presentations, and communications.
• Coordinate photography, video, design and other creative requirements.
• Manage external agencies and suppliers.

Skills

Marketing strategy

Brand management

Digital marketing

Content creation

Campaign management

Budget management

Analytics

Stakeholder management

Leadership

Time management

Education

Bachelor’s degree in Marketing/related field

Postgraduate qualification advantageous

Tools

Microsoft Office

Job description

Purpose of the Role

The Group Marketing Manager will lead the development and execution of the organisation’s marketing strategy to strengthen the brand, increase market visibility, support business growth, and drive sustainable client engagement.

The role will oversee marketing campaigns, digital platforms, brand communication, content development, stakeholder engagement, and marketing performance, ensuring that all initiatives are aligned with the Group’s strategic objectives and professional standards.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree or diploma in Marketing, Communications, Business Management or a related field.
• A relevant postgraduate qualification will be advantageous.
• Minimum 5 years’ experience in marketing, with at least 2–3 years in a management or supervisory role.
• Experience in developing and implementing marketing strategies.
• Experience managing digital marketing and social media platforms.
• Experience with campaign management, content development and marketing analytics.
• Experience managing budgets and external marketing suppliers.
• KNOWLEDGE AND SKILLS
• The successful candidate should have:
• Strong marketing strategy and planning skills.
• Excellent written and verbal communication skills.
• Strong digital marketing knowledge.
• Social media management experience.
• Content creation and brand management skills.
• Project and campaign management skills.
• Budget management skills Strong analytical and reporting ability.
• Stakeholder management skills.
• Strong organisational and time-management skills.
• Creative problem-solving ability.
• Ability to work independently and meet deadlines.
• Proficiency in Microsoft Office and relevant marketing/digital platforms. Strategic and commercially minded.
• Creative and innovative.
• Results-oriented.
• Professional and credible.
• Highly organised.
• Proactive and self-motivated.
• Strong attention to detail.
• Collaborative and able to work across departments.
• Adaptable in a fast-paced environment.
• Strong leadership and people-management skills.
• Internal:
• Executive Management
• Senior Management
• Sales and Business Development
• Operations
• Finance
• Human Resources
• IT
• Branch/Practice Management
• Other relevant departments
• External:
• Marketing agencies
• Media and advertising suppliers
• Designers and creative service providers
• Event organisers
• Industry partners
• Clients and other stakeholders

KEY RESPONSIBILITIES

• Marketing Strategy and Planning
• Develop and implement an annual marketing strategy and operational marketing plan aligned with company’ strategic objectives.
• Identify opportunities to increase brand awareness, client engagement and market reach.
• Develop marketing campaigns to support business development and organisational growth.
• Conduct market and competitor research and provide relevant insights to management.
• Monitor marketing trends and recommend appropriate initiatives and opportunities.Develop and manage the marketing budget and monitor expenditure.
• Brand Management
• Maintain and strengthen the company brand across all communication platforms.
• Ensure consistent application of corporate identity, branding and messaging.
• Develop and maintain brand guidelines where required.
• Review marketing material to ensure accuracy, professionalism and consistency.
• Protect the reputation and professional image of the organisation in all marketing activities.
• Digital Marketing and Social Media
• Develop and manage the organisation’s digital marketing strategy.
• Oversee social media platforms, including content planning, scheduling and performance monitoring.
• Develop and implement campaigns across relevant digital channels.
• Monitor website performance, online engagement and digital lead generation.
• Coordinate search engine optimisation (SEO), paid digital campaigns and other online initiatives where applicable.
• Analyse digital marketing data and provide recommendations for improvement.
• Content and Communications
• Develop and oversee marketing content, including:
  • Social media posts
  • Website content
  • Brochures and promotional material
  • Email campaigns
  • Newsletters
  • Presentations
  • Internal and external communication material
• Ensure all marketing content is professional, accurate and aligned with JDJ Diagnostics’ brand.
• Coordinate photography, video, graphic design and other creative requirements.
• Manage external agencies, freelancers and suppliers where applicable.
• Content and Communications
• Develop and oversee marketing content, including:
  • Social media posts
  • Website content
  • Brochures and promotional material
  • Email campaigns
  • Newsletters
  • Presentations
  • Internal and external communication material
• Ensure all marketing content is professional, accurate and aligned with company’ brand.
• Coordinate photography, video, graphic design and other creative requirements.
• Manage external agencies, freelancers and suppliers where applicable.
• Campaign Management
• Plan, coordinate and execute marketing campaigns from concept through to completion.
• Establish campaign objectives, target audiences, timelines and budgets.
• Coordinate with internal departments to ensure effective campaign implementation.
• Track campaign performance and return on investment.
• Prepare post-campaign reports and recommend improvements.
• Business Development Support
• Work closely with the Sales and Business Development teams to support lead generation and client acquisition.
• Develop marketing initiatives that support sales targets and business objectives.
• Provide sales teams with appropriate marketing materials and campaign support.
• Track marketing-generated leads and assist in measuring conversion performance.
• Identify opportunities for partnerships, events and promotional activities.
• Events and Stakeholder Engagement
• Plan and coordinate exhibitions, conferences, corporate events and promotional activities.
• Manage company’s participation in relevant industry events.
• Coordinate event branding, promotional material and logistics.
• Build relationships with relevant stakeholders, suppliers and external partners.
• Market Research and Analysis
• Monitor industry developments, market trends and competitor activity.
• Conduct research into customer needs and market opportunities.
• Analyse marketing and customer data to identify trends and opportunities.
• Provide management with regular marketing insights and recommendations.
• Market Research and Analysis
• Monitor industry developments, market trends and competitor activity.
• Conduct research into customer needs and market opportunities.
• Analyse marketing and customer data to identify trends and opportunities.
• Provide management with regular marketing insights and recommendations.
• Reporting and Performance Management
• Establish measurable marketing objectives and key performance indicators (KPIs).
• Prepare monthly and quarterly marketing reports for management.
• Monitor campaign performance, engagement, leads and other relevant metrics.
• Track marketing expenditure against the approved budget.
• Use data and performance results to continuously improve marketing activities.
• Team Management
• Manage, mentor and develop marketing staff and/or creative team members.
• Allocate responsibilities and monitor performance against agreed objectives.
• Set clear deadlines and standards for marketing deliverables.
• Conduct performance reviews and provide ongoing feedback.
• Coordinate the work of external service providers and marketing agencies.
• KPAs
• Achievement of approved marketing objectives.
• Brand visibility and brand consistency.
• Growth in digital engagement and online presence.
• Marketing-generated leads and campaign performance.
• Successful implementation of marketing campaigns.
• Marketing budget management.
• Quality and timeliness of marketing deliverables.
• Website and social media performance.
• Support provided to Sales and Business Development.
• Event and promotional activity outcomes.
• Accuracy and timeliness of management reporting.
• Team performance and development.