Group Head Of Marketing

Legends Employer of Record; Cape Town; On-site; ZAR 1,200,000 - 2,400,000; Full time

Job summary

Legends Employer of Record is seeking a Group Head of Marketing to elevate the department across inbound, CRM, and outbound functions. You will set strategy, drive execution at pace, and ensure clear reporting to leadership across five operating entities in the portfolio.

The role demands hands-on leadership, building scalable structures, and guiding a ~15-person team toward ambitious growth targets, with a focus on data-driven decision making and cross-functional collaboration.

Qualifications

• Led multi-disciplinary B2B marketing teams of 10–30 across Brand, Web, SEO, GTM and CRM.
• Demonstrated ability to set strategy and execute across inbound/outbound channels.
• Strong data-driven approach with KPI reporting and ROI focus.
• Experience with cross-functional collaboration across operating entities.

Responsibilities

• Set and drive the strategic direction for all campaigns (brand, digital, CRM, GTM).
• Lead end-to-end multi-channel marketing programs across multiple operating companies.
• Build reporting structures to inform leadership decisions and drive accountability.
• Oversee a team growth from ~15 to ~22 by end of Q1 2027.

Skills

Team leadership

Data-driven

Strategic thinking

Marketing strategy

Fast execution

Tools

Growth stack

Job description

Our client is an operationally-involved investment group. The marketing team operates as a quasi internal agency, covering the 5 different B2B operating companies (Majority of the operating companies are in the UK) in the portfolio. This is a fast growing group that has grown over 300% in the last 24 months and will be close to R500m turnover in 2026. With fast growth comes a need for senior staff and proper structure, which is happening now. They are looking for someone ambitious and high energy to lead the marketing department.

The Role:

As the Group Head of Marketing, you are here to take our department to the next level. Our marketing team broadly covers ‘inbound’, ‘CRM’ & ‘outbound’ functions. ‘Inbound’ covers brand, SEO, social media, web and design, ‘CRM’ covers leadflow, workflows, lead administration and messaging to our customers and outbound covers a GTM team that has both strategic and technical expertise in high volume, highly targeted email and social outreach.

We have strong and lean teams in place, and this role's key task will be to set the strategy and then effectively ensure execution at pace, facilitate great communication cross-teams and from marketing into the operating companies, and ensure that the team and the leaders of the business have the reporting available to make strategic decisions.

The successful applicant will be as comfortable building structures and making reporting structures as they are leading a large team. This is a role suitable for a hands-on builder rather than a hands-off executive.

The responsibilities of this role include:

Brand Strategy & Positioning

• Identity Management: Maintain and evolve the brand voice, visual identity, and messaging across all touchpoints to ensure consistency.
• Market Intelligence: Conduct regular competitor analysis and market research to identify trends, threats, and opportunities for differentiation.
• Customer Advocacy: Develop a deep understanding of the customer persona to tailor messaging that resonates with their specific pain points.
• Strategy: Lead the strategic direction of all of our campaigns. Working with the senior leadership within each operating company to deliver effective, omni channel campaigns
• End-to-End Management: Lead the planning and execution of multi-channel marketing campaigns (email, social, SEO/GEO and design).
• Content Oversight: Oversee the content calendar and oversee the production of high-quality assets, including blogs, whitepapers, videos, landing pages and case studies.
• Product Launches: Partner with product teams to develop go-to-market strategies that drive immediate adoption and long-term awareness.

Growth & Performance Analytics

• Data Analysis: Monitor KPIs (ROI, CAC, conversion rates) and provide appropriate reports on campaign effectiveness.
• Budget Management: Allocate and optimise the marketing budget to ensure maximum impact and efficiency.
• Optimisation: Lead A/B testing initiatives for all copy to constantly improve the marketing funnel.

Stakeholder Collaboration

• Team Leadership: Set the strategy and drive the performance and culture of the marketing function. The headcount is currently ~15 and projected to be ~22 by the end of Q1 2027.
• Sales Enablement: Empower the team to create tools, decks, and one-pagers that empower the sales team to win.
• Vendor Strategy & Management: Lead relationships with external agencies, freelancers, and software partners.
• Internal Strategy and Communication: Keep leadership informed of marketing milestones and align departmental goals with overall business objectives.
• Establish clear frameworks across all 5 operating entities to ensure high-impact campaigns receive dedicated resources without overwhelming team capacity

Qualifications and Experience:

• We value proven capability over traditional credentials. If you have successfully led a multi-disciplinary team of 10–30 across B2B marketing, covering Brand, Web, SEO, GTM, and CRM—or were the core #2 directly enabling that team's success,we want to talk to you. If the target audience was in the UK, then even better.
• If you have nearly done this, then it is definitely worth a chat
• Experience and skills that we deem critical:
• Extremely high standards of output and the ability to take a team to that high standard
• Ability to move at speed
• ‘Just getting it’ when it comes to systems and tech
• You don't need to be an AI jedi but you will have people in the team who are, so you need to have a keen interest in, and working knowledge of modern growth stacks
• You must love working hard.
• High intellectual confidence backed by extreme data‑driven humility—decisive in strategy, but quick to pivot when metrics prove otherwise
• Ability to manage and lead a diverse and driven team, including a passion for helping guide people with high potential to new heights
• Ability to set the strategy and then equally able to execute on it to completion.