Marketing Campaign Manager

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Travel discounts

Health insurance

Professional development opportunities

Job summary

Placements24 is recruiting a Marketing Campaign Manager for a prominent tourism and hospitality group based in Mossel Bay, Western Cape. You will lead integrated campaigns across digital, print, and social channels to attract and retain customers and boost bookings.

The role demands strong project management, data-driven decision making, and collaboration with sales, digital marketing, and creative teams. You will optimize campaigns, monitor KPIs, and report insights to improve ROI.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field.
• Minimum 4 years in marketing campaign management with proven results.
• Proficiency with marketing automation tools and CRM systems.

Responsibilities

• Develop end-to-end marketing campaign plans from conception to analysis.
• Coordinate cross-channel materials for digital, print, and social.
• Manage budgets and track expenditure to maximize ROI.
• Analyze campaign performance and report actionable insights.
• Collaborate with digital marketing and creative teams.

Skills

Campaign management

Project management

Analytical skills

Communication

Strategic thinking

Education

Bachelor's degree in Marketing/Business Admin

Tools

CRM systems

Marketing automation tools

Analytics tools

Job description

About the Role

Our client, a prominent tourism and hospitality group, is seeking an experienced Marketing Campaign Manager to oversee their integrated marketing efforts in Mossel Bay, Western Cape . This dynamic role will involve planning, executing, and optimizing multi-channel marketing campaigns designed to attract and retain customers, drive bookings, and enhance brand loyalty. You will collaborate closely with various departments, including sales, digital marketing, and creative services, to ensure cohesive and impactful campaign delivery. The ideal candidate possesses strong project management skills, a deep understanding of marketing principles, and a proven ability to deliver measurable results. If you are passionate about the travel industry and skilled in campaign management, this is an excellent opportunity to make a significant contribution to our client's success in the beautiful coastal region of Mossel Bay, Western Cape .

Key Responsibilities

• Develop and manage end-to-end marketing campaign plans, from conception through execution and analysis.
• Coordinate the creation of marketing materials and collateral across various channels, including digital, print, and social media.
• Manage campaign budgets, ensuring optimal allocation of resources and tracking expenditure.
• Collaborate with the digital marketing team to execute online advertising, email marketing, and social media campaigns.
• Work with the creative team to develop compelling campaign messaging and visual assets.
• Monitor campaign performance against KPIs, analyze results, and provide detailed reports with actionable insights.
• Conduct market research and competitor analysis to inform campaign strategies.
• Liaise with external agencies and vendors as needed for campaign execution.
• Ensure brand consistency and messaging across all campaign touchpoints.
• Optimize campaigns based on performance data to maximize ROI and achieve objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing campaign management, with a demonstrable track record of success.
• Strong understanding of integrated marketing principles and various marketing channels.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and provide strategic recommendations.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience in the tourism or hospitality industry is a significant advantage.
• Must be located in or willing to relocate to the Mossel Bay, Western Cape area.

Benefits

• Our client offers a competitive salary, attractive performance bonuses, comprehensive health insurance, and retirement plan contributions.
• Employees benefit from generous travel discounts and opportunities for professional development, including industry-specific training and workshops.
• The work environment is dynamic and collaborative, set against the backdrop of the stunning Mossel Bay, Western Cape .
• We offer flexible working arrangements to promote work-life balance.
• Other benefits include paid time off and opportunities for career advancement within a growing organization.
• Enjoy being part of a team that values innovation and exceptional customer experiences.