Audience-First Events Marketing Manager

Placements24

Mossel Bay

On-site

ZAR 480,000 - 720,000

Full time

6 days ago

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Job summary

Placements24 is seeking a Marketing Manager in Mossel Bay to lead events and promotional campaigns for our client in the arts and entertainment sector. You will develop strategies to increase attendance, engagement, and brand visibility across live events, festivals, and promotional activities.

You will manage budgets, coordinate with agencies and internal teams, analyze audience data to identify opportunities, and optimize campaigns to maximize ROI while delivering memorable experiences for

Qualifications

Minimum of 5 years of experience in marketing for events and campaigns.
Proven success in integrated marketing plans driving attendance.
Strong digital marketing knowledge: social media, email, SEO/SEM.
Excellent project management and communication skills.
Experience with budgets and performance analysis.
Bachelor's degree in Marketing, Business Administration or related field.

Responsibilities

Develop and implement comprehensive marketing strategies for events, performances, and promotional campaigns.
Manage marketing budgets effectively, allocating resources to maximize return on investment.
Oversee the creation of marketing collateral, including digital assets, press releases, and advertising materials.
Coordinate with external agencies, media partners, and vendors to execute promotional activities.
Analyze market trends and audience data to identify new opportunities and optimize campaign performance.
Collaborate with programming and operations teams to ensure seamless event execution from a marketing perspective.