Marketing Manager- Anaesthesia pharmaceuticals

Medical Placements Recruitment; Johannesburg; On-site; ZAR 1,000,000 - 1,700,000; Full time

Job summary

Medical Placements Recruitment seeks a senior marketing leader to grow Pain and Anaesthesia share by shaping category, product portfolio, and brand strategies. You will develop and implement comprehensive marketing plans, coordinate successful product launches and promotions, and align campaigns with business goals.

You will analyse market trends and customer insights, manage campaigns, mentor cross-functional teams, and optimise ROI through data-driven KPIs.

Qualifications

• 10 years' experience in Pain and anaesthesia.
• Proven track record of marketing and brand management in pharmaceutical hospital and specialist settings.
• Strong understanding of anesthetics in clinical environments.
• Established relationships with KOLs.

Responsibilities

• Drive top-line growth of Pain and Anaesthesia by developing category, product portfolio and brand strategies.
• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Plan and execute campaigns and product launches, promotions and partnerships.
• Analyse market trends and customer insights to identify opportunities and target audiences.
• Collaborate with cross-functional teams to align marketing with business goals.
• Monitor marketing performance using KPIs and optimise ROI.
• Foster relationships with external partners, agencies, suppliers, and KOLs to drive growth.
• Ensure successful project execution and achievement of value share targets through channel management.

Skills

Brand management

Pharmaceutical marketing

KOL management

Campaign planning

Education

Bachelor of Health Science or equivalent qualification

Job description

Drive top-line growth of Pain and Anaesthesia and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.

Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.

Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.

Analyse market trends and customer insights to identify new opportunities and target audiences.

Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).

Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.

Manage marketing budgets and resources efficiently to achieve maximum ROI.

Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.

Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.

Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.

Identify acquisition opportunities and collaborate with the executive team for implementation if approved.

Foster good working relationships with suppliers to ensure smooth operations.

Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.

REQUIREMENTS:

• Bachelor of Health Science or equivalent qualification
• 10 years' Experience in Pain and anaesthesia
• Proven track record of successful marketing and brand management in the pharmaceutical industry, specifically in hospital and specialist settings, with a focus on anesthetic products is required
• Strong understanding of anesthetics within the clinical environment.
• Established relationships with KOLs