HCP Marketing Manager

Kenvue

Cape Town

On-site

ZAR 900,000 - 1,350,000

Full time

39 hours ago

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Job summary

Kenvue in Cape Town is recruiting for an HCP Marketing Manager to drive healthcare professional engagement and brand activation. This onsite role requires extensive experience in pharmaceutical marketing, HCP strategy, and cross-functional leadership.

The position focuses on developing HCP marketing initiatives, managing congresses, and delivering evidence-based communications across channels to support product launches and therapeutic brands.

Qualifications

Experience in pharmaceutical marketing and HCP engagement.
Proven ability to translate clinical evidence into campaigns.
Experience leading congresses and professional partnerships.
Strong stakeholder management and cross-functional leadership.

Responsibilities

Develop and execute HCP marketing strategies.
Lead HCP segmentation, targeting, and engagement planning.
Translate brand strategies into HCP activation plans.
Design omnichannel engagement programmes.
Collaborate with Brand Marketing, Sales, Regulatory and Insights.
Plan national and regional congresses and events.

Skills

HCP engagement strategies

Brand strategy

Stakeholder management

Project leadership

Communication skills

Education

Bachelor's Degree in Life Sciences

Postgraduate qualification in Marketing

Job description

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Kenvue Is Currently Recruiting For a

HCP Marketing Manager

What We Do

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role Reports To

Area Managing Director South & Sub Sahara Africa

Location

Europe/Middle East/Africa, South Africa, West Cape, Cape Town

Work Location

Fully Onsite

Key Responsibilities

What you will do

HCP Strategy & Marketing

Develop and execute HCP marketing strategies that drive healthcare professional recommendation, market share growth, and brand penetration across strategic therapeutic areas and brands.
Lead HCP segmentation, targeting, customer journey mapping, and engagement planning using market insights, sales data, customer feedback, and business performance metrics.
Translate brand (global and local) strategies into impactful HCP activation plans that strengthen scientific credibility and support commercial objectives.

Scientific Content & Customer Engagement

Trans-create and develop compelling scientific narratives, product positioning, and clinical messaging that effectively communicate brand value to healthcare professionals.
Create and localise HCP promotional materials, detailing and selling aids, educational resources, presentations, digital content, congress assets, and leave-behinds.
Design and implement omnichannel HCP engagement programmes leveraging face-to-face, digital, and hybrid channels to maximise reach and impact.
Support product launches and strategic brand initiatives through the development of evidence-based communication and engagement strategies.

Training & Capability Development

Lead therapeutic area training and capability-building initiatives for Sales Representatives, Regional Sales Managers, Key Account Managers, and other relevant customer-facing teams.
Equip field teams with deep product knowledge, customer insights, competitor intelligence, and effective engagement strategies to improve customer interactions and commercial performance.
Develop and deliver training programmes covering:
Therapeutic area expertise
Product strategy and positioning
Competitive landscape analysis
Customer segmentation
Patient journey mapping
Scientific storytelling
Selling and influencing skills
Drive continuous learning through onboarding programmes, workshops, congress briefings, digital learning platforms, and capability-building events.

HCP Partnerships & Professional Engagement

Build and maintain relationships with Key Opinion Leaders, healthcare professional organisations, professional societies, and educational partners.
Develop and execute speaker programmes, educational initiatives, advisory engagements, journal clubs, webinars, and congress activities to strengthen brand credibility and HCP engagement.
Identify opportunities to elevate brand leadership through strategic healthcare professional partnerships and scientific thought leadership platforms.

Congresses, Events & HCP Activation

Lead the planning and execution of national and regional congresses, educational meetings, workshops, webinars, and HCP engagement programmes.
Develop congress strategies, engagement plans, educational content, lead-generation activities, and post-event follow-up initiatives.
Monitor and evaluate programme effectiveness through engagement metrics, recommendation trends, lead generation, and business impact measures.

Commercial Excellence & Cross-Functional Leadership

Collaborate closely with Brand Marketing, Sales, Regulatory, Commercial Excellence, Market Access, and Insights teams to ensure aligned execution against strategic priorities.
Analyse market trends, competitor activity, customer feedback, and healthcare professional needs to identify growth opportunities and inform strategic decision-making.
Drive portfolio growth through data-driven recommendations, customer-centric engagement strategies, and operational excellence.
Manage multiple projects, budgets, agencies, timelines, and stakeholders to ensure delivery of high-impact business outcomes.

Required Qualifications

Education

Bachelor's Degree in Life Sciences, Health Sciences, or a related discipline.
Postgraduate qualification in Marketing, Business Management, Healthcare Management, or a related field is advantageous.

Experience

Minimum 7+ years' experience in pharmaceutical marketing, healthcare professional marketing, pharmaceutical product management, or related commercial healthcare roles.
Demonstrated experience as a:
Group Brand Manager
Franchise Lead
Marketing Manager / Associate Director
Pharmaceutical Group Product Manager

Required Skills & Experience

Proven experience developing and executing healthcare professional (HCP) engagement strategies aligned to commercial and brand objectives.
Strong experience in pharmaceutical product management, brand strategy, and healthcare marketing, specifically in the Pharmacy Channel.
Demonstrated success in developing product positioning, value propositions, scientific messaging, and customer engagement programmes.
Extensive experience equipping and developing sales representatives through therapeutic area training, capability building, product strategy, competitor analysis, objection handling, and customer engagement training.
Strong understanding of pharmaceutical market dynamics, healthcare professional decision-making, patient journeys, and competitive landscapes.
Experience leading congresses, HCP educational programmes, speaker events, webinars, workshops, and professional society partnerships.
Strong stakeholder management, influencing, project leadership, communication, and presentation skills.
Ability to translate clinical evidence and scientific data into relevant, compelling, and actionable marketing strategies and customer-facing content.
Strong strategic thinking, commercial acumen, analytical capability, and execution excellence.
Proven ability to manage multiple projects and stakeholders in a fast-paced environment while delivering measurable business outcomes.
Experience working with agencies translating global toolkits into local impactful campaigns.