Marketing Manager - Degree Essential

Be Different; Gauteng; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Be Different is seeking a senior marketing professional to drive brand visibility and lead generation in the healthcare/regulated sectors. You will manage digital, CRM and PR campaigns while collaborating with sales and operations to grow the pipeline and strengthen market presence.

The role emphasizes strategic execution, stakeholder management and delivering measurable ROI across campaigns and channels.

Qualifications

• Bachelor's or Diploma in Marketing, Communications, Business or related field preferred.
• Minimum 8–10 years’ experience in marketing, preferably B2B, healthcare or regulated industries.
• Strong commercial marketing experience with lead generation, funnel optimisation and ROI.
• Experience across digital, brand, CRM, PR, stakeholder engagement and campaigns.
• Strong communication, stakeholder management and organisational skills.
• Commercially minded, strategic and highly execution-focused.

Responsibilities

• Improve brand visibility and healthcare market positioning.
• Increase quality B2B lead generation and strengthen pipeline contribution.
• Improve campaign performance across digital and CRM channels.
• Generate stronger client engagement and retention support.
• Ensure effective stakeholder collaboration and disciplined marketing execution.
• Drive Workforce Healthcare's market visibility and brand presence across targeted sectors.
• Develop and execute strategies to improve brand credibility and market reputation.
• Generate high-quality B2B leads and grow the sales pipeline.
• Enhance positioning of healthcare solutions within target markets.
• Foster collaboration between marketing, sales and operations to support business objectives.
• Ensure delivery of consistent, commercially focused marketing initiatives.
• Support business growth through data-driven marketing strategies and stakeholder engagement.
• Monitor market trends and competitor activity to identify opportunities.

Skills

Marketing strategy

Lead generation

Funnel optimisation

CRM

Digital marketing

Stakeholder management

Communication skills

Campaign management

Brand management

ROI understanding

Education

Bachelor's in Marketing/Communications/Business

Tools

CRM platforms

Job description

In order to be considered the following is required:

• Bachelors or Diploma in Marketing, Communications, Business or a related field preferred
• Minimum 8 to 10 years’ experience in marketing, preferably within B2B, healthcare, occupational health, corporate wellness, medical services, or regulated industries
• Strong commercial marketing experience with lead generation, funnel optimisation, conversion, and marketing Return on Investment (ROI)
• Experience across digital, brand, Customer Relations Management (CRM), Public Relations (PR), stakeholder engagement and campaign management
• Strong communication, stakeholder management and organisational skills
• Commercially minded, strategic and highly execution-focused

Responsibilities:

• Improve brand visibility and healthcare market positioning
• Increase quality B2B lead generation and stronger pipeline contribution
• Improve campaign performance across digital and CRM channels
• Generate stronger client engagement and retention support
• Ensure effective stakeholder collaboration and disciplined marketing execution
• Drive and strengthen Workforce Healthcare's market visibility and brand presence across targeted sectors
• Develop and execute strategies to improve brand credibility and market reputation
• Generate high-quality B2B leads and contribute to the growth of the sales pipeline
• Enhance the positioning of healthcare solutions and services within target markets
• Foster effective collaboration between marketing, sales and operations teams to support business objectives
• Ensure the delivery of consistent, commercially focused and professional marketing initiatives and campaigns
• Support business growth through data-driven marketing strategies and stakeholder engagement
• Monitor market trends and competitor activity to identify opportunities for brand and business development

Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.