Marketing Manager

African Extracts; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

African Extracts, a leading South African skincare company, seeks an experienced Marketing Manager to lead Brand, Trade and Digital Marketing. The role requires strategic, hands-on leadership and a track record across consumer goods marketing with a strong commercial mindset.

The successful candidate will connect brand strategy with retail execution and digital activity to drive growth, manage budgets, and guide NPD and packaging initiatives. On-site in Paarden Eiland, Cape Town.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce or related field.
• 7+ years of marketing experience in FMCG/beauty/personal care or consumer goods.
• Proven experience leading people and multiple marketing disciplines.
• Strong understanding of brand, trade/shopper and digital marketing.
• Experience with major retail customers would be advantageous.
• Strong commercial and analytical capability including budgets, sales performance and ROI.
• Experience with NPD, e-commerce and manufacturer/brand-owner environments would be advantageous.
• Able to commute to the on-site Paarden Eiland location daily.

Responsibilities

• Lead the overall marketing strategy and annual marketing plan.
• Manage and develop the Brand, Trade and Digital Marketing functions.
• Drive brand and portfolio strategy, campaigns and product launches.
• Oversee trade, shopper and retail marketing across key customers.
• Lead digital marketing team, paid media, social media, e-commerce and online brand performance.
• Work closely with Sales on retailer plans, promotions and commercial opportunities.
• Provide marketing leadership into NPD, packaging and portfolio development.
• Manage the marketing budget and ensure investment is measured against clear commercial and brand objectives.
• Use sales, market, consumer and digital data to identify opportunities and improve performance.
• Manage key agencies and marketing partners.

Skills

Brand management

Digital marketing

Trade marketing

Leadership

Analytics & ROI

Education

Degree in Marketing/Business/Commerce

Job description

This established South African skincare company is looking for an experienced Marketing Manager to lead its marketing function across Brand, Trade and Digital Marketing.

The ideal candidate will have strong consumer-goods marketing experience, a strategic and commercial mindset, and proven experience leading people and multiple marketing disciplines. This is a senior, hands-on role requiring the ability to connect brand strategy, retail execution and digital activity with the commercial objectives of the business.

Experience within FMCG, beauty, skincare, personal care or a brand-owner/manufacturing environment would be highly advantageous.

Key Responsibilities

• Lead the overall marketing strategy and annual marketing plan.
• Manage and develop the Brand, Trade and Digital Marketing functions.
• Drive brand and portfolio strategy, campaigns and product launches.
• Oversee trade, shopper and retail marketing across key customers.
• Lead digital marketing team, paid media, social media, e-commerce and online brand performance.
• Work closely with Sales on retailer plans, promotions and commercial opportunities.
• Provide marketing leadership into NPD, packaging and portfolio development.
• Manage the marketing budget and ensure investment is measured against clear commercial and brand objectives.
• Use sales, market, consumer and digital data to identify opportunities and improve performance.
• Manage key agencies and marketing partners.

What We're Looking For

• Relevant degree in Marketing, Business, Commerce or a related field.
• 7+ years' marketing experience, preferably within FMCG, beauty, skincare, personal care or consumer goods.
• Proven experience leading people and managing multiple marketing disciplines.
• Strong understanding of brand, trade/shopper and digital marketing.
• Experience working with major retail customers would be highly advantageous.
• Strong commercial and analytical capability, including budgets, sales performance and ROI.
• Experience with NPD, e-commerce and a manufacturer/brand-owner environment would be advantageous.
• Able to commute to on-site location in Paarden Eiland daily

This position suits a commercially minded marketer who can see the bigger picture while remaining close enough to the business to make things happen, with a clear focus on building strong brands and supporting profitable growth.