Marketing Executive - Experiential Travel

Journey Beyond; Adelaide; On-site; ZAR 820,000 - 1,054,000; Full time

Benefits offered by this job

Travel discounts

Study assistance policy

Employee referral policy

Parental leave

Purchased leave policy

Private health discounts

Employee assistance program

Merchandise discounts

Flexible working

Job summary

Journey Beyond, Australia's leading experiential tourism group, is seeking a Marketing Executive to support planning, development, execution and ongoing management of marketing campaigns for the Rail & Touring division. This role will support brands in creative applications, website and social content, media partnerships, eDM, collateral and brochure content.

This role is based in our Adelaide North Terrace office. Travel may be required as you work with teams in multiple locations.

Qualifications

• Bachelor's degree in Marketing or Communications.
• 3 years in a similar role highly desirable.
• Experience in travel or hospitality highly desirable.
• Proven success in managing multiple campaigns with SEM, SEO and Social.
• Experience with brochure, print and other advertising formats.
• Experience with website content management systems desirable.
• Basic experience with Google Analytics desirable.

Responsibilities

• Develop, implement and manage annual marketing plans and budgets.
• Execute campaigns across print, digital, social, radio and OOH.
• Manage campaign media bookings and deadlines.
• Analyze campaign effectiveness and provide recommendations.
• Contribute to monthly marketing reports and post-campaign reviews.
• Support asset capture, including video and photography shoots.
• Ensure brand guidelines are followed in all collateral.
• Maintain website content aligned with campaigns.
• Support social media strategy and calendar management.
• Assist with PR events, activations and media famils.
• Create engaging content for paid, owned and earned channels.
• Oversee onsite collateral.

Skills

Digital marketing

SEM

SEO

Social media

Campaign management

Content creation

Brand guidelines

Stakeholder management

MS Office

Attention to detail

Education

Bachelor's degree in Marketing or Communications

Tools

Content management systems

Google Analytics

Job description

Journey Beyond, Australia's leading experiential tourism group, is seeking a Marketing Executive to support planning, development, execution and ongoing management of marketing campaigns for the Rail & Touring division. This role will support brands in creative applications, website and social content, media partnerships, eDM, collateral and brochure content.

This role is based in our Adelaide North Terrace office. Travel may be required as you work with teams in multiple locations.