Creative Director - Experiential Marketing

Placements24; Bellville; Hybride; ZAR 900 000 - 1 500 000; Plein temps

Résumé du poste

Placements24 in Centurion, Gauteng seeks a visionary Creative Director to lead experiential marketing initiatives. You will shape the creative output for immersive brand experiences, live events, and interactive installations, guiding a multidisciplinary team and ensuring alignment with client objectives.

The ideal candidate has 8+ years in creative leadership, a strong portfolio across media, and deep knowledge of brand strategy, consumer engagement, and emerging technologies such as AR/VR.

Qualifications

• 8+ years in creative leadership in advertising/experiential marketing.

Responsabilités

• Develop and present innovative creative strategies and concepts for experiential campaigns and events.
• Lead and inspire a multidisciplinary creative team of designers, copywriters, and production specialists.
• Oversee end-to-end creative process from ideation to final delivery.
• Ensure all output aligns with client objectives, brand guidelines and goals.
• Collaborate with project managers, account managers and production teams for seamless execution.
• Stay ahead of trends, technologies, and new approaches to experiential marketing.
• Manage creative resources and budgets to deliver within scope and on time.
• Present concepts to clients and articulate strategic rationale and impact.
• Foster relationships with external partners, vendors and talent.
• Cultivate a culture of creativity, collaboration and continuous improvement in the department.

Connaissances

Creative leadership

Experiential marketing

Brand strategy

Team management

Stakeholder collaboration

Formation

Bachelor's degree

Master's degree preferred

Outils

AR/VR

Interactive installations

Description du poste

About the Role

Our client, a highly innovative firm within the Arts & Entertainment sector, is seeking an visionary Creative Director to lead their experiential marketing initiatives based in Centurion, Gauteng . This senior position requires a strategic thinker with a proven track record in developing and executing groundbreaking creative concepts that engage audiences and drive brand impact. You will be responsible for conceptualizing and overseeing the entire creative output for immersive brand experiences, live events, and interactive installations. This role demands a strong understanding of storytelling, design principles, and emerging technologies. The ideal candidate will inspire and mentor a team of creatives, fostering an environment of innovation and excellence in delivering unique and memorable experiences for clients across various industries.

Key Responsibilities

• Develop and present innovative creative strategies and concepts for experiential marketing campaigns and events.
• Lead and inspire a multidisciplinary creative team, including designers, copywriters, and production specialists.
• Oversee the end-to-end creative process, from ideation and concept development to final execution and delivery.
• Ensure all creative output aligns with client objectives, brand guidelines, and strategic goals.
• Collaborate with project managers, account managers, and production teams to ensure seamless project execution.
• Stay ahead of industry trends, emerging technologies, and innovative approaches to experiential marketing.
• Manage creative resources and budgets effectively, ensuring projects are delivered on time and within scope.
• Present creative concepts and work to clients, effectively articulating the strategic rationale and potential impact.
• Foster strong relationships with external partners, vendors, and talent.
• Champion a culture of creativity, collaboration, and continuous improvement within the creative department.

Requirements

• Extensive experience (8+ years) in a creative leadership role, preferably within advertising, experiential marketing, or the entertainment industry.
• Demonstrated success in developing and launching highly impactful experiential campaigns and events.
• A strong portfolio showcasing exceptional conceptual thinking and creative execution across various media.
• Proven ability to lead, mentor, and motivate creative teams.
• Deep understanding of brand strategy, consumer engagement, and marketing principles.
• Familiarity with digital technologies, interactive installations, AR/VR, and other emerging trends.
• Excellent presentation, communication, and interpersonal skills.
• Strategic mindset with strong analytical and problem-solving abilities.
• Bachelor's degree in Marketing, Advertising, Design, Communications, or a related field; Master's degree preferred.
• Experience working with clients in Centurion, Gauteng or similar metropolitan hubs.

Benefits

Our client offers a highly competitive salary and a comprehensive benefits package designed to support employee well-being and professional growth. This role provides a unique opportunity to shape the future of experiential marketing and work on high-profile projects for leading brands. Employees benefit from a stimulating and collaborative work environment, access to cutting-edge technology, and the chance to lead a talented team in Centurion, Gauteng . We are committed to fostering creativity and innovation, making this an exciting career prospect for a driven creative professional.