Marketing Data Specialist – Hybrid & CRM Mastery

Mri Software; Cape Town; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Office breakfasts

Quarterly lunches

Virtual social events

Medical aid

Personal pension

Parental leave

25 days annual leave

Flex time off

Tuition reimbursement

Work-from-anywhere 2 weeks/yr

Job summary

MRI Software is seeking a detail-oriented Data Analyst to maintain marketing and CRM data for accurate audience targeting and campaign execution. The role focuses on data enrichment, CRM hygiene and list preparation to support global campaigns.

The position is hybrid, based in Cape Town, with 3 days WFH per week. You’ll collaborate with Marketing and Sales to ensure data quality, governance and scalable marketing execution across markets.

Qualifications

• 2-4 years in Marketing Operations, CRM data management, Sales Ops or data-focused B2B roles.
• Experience with data hygiene: normalization, deduplication, field completion, stale data ID.
• Hands-on with data enrichment/sales intelligence platforms (ZoomInfo, Cognism, Apollo).
• LinkedIn Sales Navigator experience is a plus.
• Knowledge of CRM data structures: leads, contacts, picklists.
• Experience with Salesforce, HubSpot or similar CRM/marketing platforms.
• Strong understanding of B2B account and contact data incl. firmographics.
• Knowledge of GDPR and CAN-SPAM related data privacy concepts.
• Proficient in Excel: VLOOKUP, pivots and data validation.
• Basic SQL knowledge is advantageous.
• Experience with global B22B software, SaaS or proptech data is preferred.

Responsibilities

• Execute day-to-day enrichment across contacts, leads, accounts and company records using approved tools.
• Research and verify B2B contacts and account information using ZoomInfo, Cognism, LinkedIn and other resources.
• Validate and maintain campaign-ready CRM data with key firmographic fields.
• Perform regular data hygiene tasks including deduplication and data validation.
• Build and maintain campaign audience lists and segmentation assets.
• Document list logic, filters, assumptions and exceptions for repeatability.

Skills

Attention to detail

Analytical thinking

Communication

Organised

Proactive

Collaborative

Tools

ZoomInfo

Cognism

LinkedIn Sales Navigator

Salesforce

HubSpot

Job description

MRI Software is seeking a detail-oriented Data Analyst to maintain marketing and CRM data for accurate audience targeting and campaign execution. The role focuses on data enrichment, CRM hygiene and list preparation to support global campaigns.

The position is hybrid, based in Cape Town, with 3 days WFH per week. You’ll collaborate with Marketing and Sales to ensure data quality, governance and scalable marketing execution across markets.