Marketing Communications Specialist - FMCG

Placements24; Benoni; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Competitive salary

Job summary

Placements24 is seeking a Marketing Communications Specialist for a hybrid role in Benoni, Gauteng. You will craft compelling content and execute integrated communications across channels to boost brand awareness and consumer engagement.

The ideal candidate has a relevant degree and 2–4 years in marketing communications, with strong writing skills and experience in FMCG settings. Hybrid work is offered with in-office collaboration and remote flexibility.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2–4 years in marketing communications or similar role, preferably FMCG.
• Excellent writing and verbal communication with good grammar and style.
• Experience developing content for digital and traditional channels.
• Proficiency with social media platforms and management tools.
• Basic understanding of SEO principles.

Responsibilities

• Develop and implement integrated marketing communications plans to support brand objectives.
• Create engaging content for social media, newsletters, website copy, press releases, and ads.
• Manage social media presence, including scheduling, engagement, and performance monitoring.
• Assist in planning and execution of campaigns and promotional activities.
• Collaborate with designers to produce compelling marketing collateral.
• Monitor media coverage and brand sentiment, respond to inquiries as needed.
• Track and report the effectiveness of marketing communications initiatives.
• Support the broader marketing team with various communication-related tasks.

Skills

Content creation

Social media management

SEO basics

Copywriting

Project management

Communication skills

Education

Bachelor's degree in marketing or communications

Tools

Social media tools

Job description

About the Role

Our client, a prominent name in the FMCG landscape, is seeking a talented Marketing Communications Specialist to bolster their team in Benoni, Gauteng . This hybrid role offers a blend of in-office collaboration and remote flexibility. You will be responsible for crafting compelling marketing messages and executing integrated communication strategies across various platforms to enhance brand awareness and drive consumer engagement. The ideal candidate will possess a strong understanding of marketing principles, excellent writing and editing skills, and a creative flair for developing engaging content. You will play a key part in shaping our brand's narrative and connecting with our target audience in meaningful ways. This is a fantastic opportunity to contribute to a dynamic marketing department in the thriving Gauteng region.

Key Responsibilities

• Develop and implement integrated marketing communications plans to support brand objectives.
• Create engaging content for a variety of channels, including social media, email newsletters, website copy, press releases, and advertising materials.
• Manage social media presence, including content scheduling, community engagement, and performance monitoring.
• Assist in the planning and execution of marketing campaigns and promotional activities.
• Collaborate with graphic designers and other creative professionals to produce visually appealing marketing collateral.
• Monitor media coverage and brand sentiment, responding to inquiries as needed.
• Track and report on the effectiveness of marketing communications initiatives.
• Support the broader marketing team with various communication-related tasks and projects.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in marketing communications, content creation, or a similar role, preferably in the FMCG sector .
• Excellent written and verbal communication skills, with a strong command of grammar and style.
• Proven experience in developing content for digital and traditional marketing channels.
• Proficiency with social media platforms and management tools.
• Basic understanding of SEO principles and content marketing.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Must be located in or able to commute to Benoni, Gauteng for hybrid work.

Benefits

• We offer a competitive salary, comprehensive medical aid and retirement fund benefits, and opportunities for professional development.

This role provides a chance to grow your career in marketing communications within a supportive team environment in the bustling FMCG market of Benoni, Gauteng .