Marketing Campaigns Manager

Placements24; Sandton; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Employee discounts on luxury products

Health and wellness benefits

Professional growth and development

Collaborative team atmosphere

Job summary

Placements24 in Sandton is seeking an experienced Marketing Campaigns Manager to lead strategy, development, and execution of multi-channel campaigns for a luxury retailer. You will drive brand awareness, customer engagement, and sales growth through integrated digital and traditional channels, overseeing timelines, budgets, and cross-functional teams.

The ideal candidate has a strategic mindset, strong project management skills, and a deep understanding of the luxury market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years in marketing campaign management, preferably luxury/retail.
• Proven track record in planning and executing multi-channel campaigns.
• Strong knowledge of digital marketing channels: SEO, SEM, social media, email.

Responsibilities

• Develop and implement comprehensive marketing campaign strategies across digital and traditional channels.
• Manage campaign budgets, timelines, and resources to ensure on-time delivery.
• Oversee creation of campaign assets including advertising, website content, and social media.
• Collaborate with internal teams and agencies for seamless execution.
• Analyze campaign data, derive insights, and provide optimization recommendations.
• Conduct market research and competitor analysis to inform planning.
• Ensure brand consistency and messaging across all campaign communications.
• Stay updated on luxury sector trends and best practices.
• Manage relationships with media partners and stakeholders.

Skills

SEO/SEM

Social media

Email marketing

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role Our client, a leading luxury goods retailer, is seeking an experienced Marketing Campaigns Manager to oversee the strategy, development, and execution of all marketing campaigns. This role is pivotal in driving brand awareness, customer engagement, and sales growth through integrated multi-channel initiatives. The position offers a hybrid work arrangement, providing the flexibility to work remotely while ensuring regular in-office collaboration at their prestigious **Sandton** headquarters. You will manage campaign timelines, budgets, and cross-functional team coordination to deliver exceptional results. This is a significant opportunity to shape the marketing direction of a premium brand and contribute to its continued success. The ideal candidate possesses a strategic mindset, strong project management skills, and a deep understanding of the luxury market. We are looking for a creative and results-oriented individual who can translate brand vision into impactful campaigns. The **Sandton** location places you at the heart of South Africa's premier business and retail district, ideal for networking and staying abreast of industry trends. This role is crucial for maintaining and elevating the brand's exclusive market position.

Key Responsibilities

• Develop and implement comprehensive marketing campaign strategies across digital and traditional channels.
• Manage campaign budgets, timelines, and resources effectively to ensure on-time and on-budget delivery.
• Oversee the creation of all campaign assets, including advertising, promotional materials, website content, and social media.
• Collaborate with internal teams (sales, product, creative) and external agencies to ensure seamless campaign execution.
• Analyze campaign performance data, identify insights, and provide actionable recommendations for optimization.
• Conduct market research and competitor analysis to inform campaign planning.
• Ensure brand consistency and messaging across all campaign communications.
• Stay current with marketing trends, consumer behavior, and best practices in the luxury sector.
• Manage relationships with media partners and key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing campaign management, preferably within the luxury or retail industry.
• Proven track record of successfully planning and executing multi-channel marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Excellent project management skills with the ability to manage multiple priorities.
• Strong analytical skills and experience with marketing analytics tools.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• Creative thinker with a keen eye for detail and brand aesthetics.
• Must be comfortable working in **Sandton** for required in-office days.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model for work-life balance.
• Employee discounts on luxury products.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development.
• Work in a sophisticated and high-profile environment.
• Collaborative team atmosphere.
• Contribute to the marketing success of a renowned brand.