Marketing Assistant

The Legends Agency; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a Marketing Assistant to support various marketing initiatives. The ideal candidate will have 3-5 years of experience in the South African market and proficiency in digital marketing tools. Responsibilities include social media management, website maintenance, and conducting market research. This is an excellent opportunity for those looking to further their career in marketing.

Qualifications

• Minimum 3 - 5 years experience in a marketing role.
• Track record of executing campaigns in the South African market.
• Strong understanding of media habits in the insurance industry.

Responsibilities

• Assist with marketing design tasks and promotions.
• Manage and analyze social media content.
• Regularly update company website.
• Conduct research on consumer behaviour.
• Ensure compliance with marketing regulations.

Skills

Digital marketing tools proficiency

Excellent written and verbal communication

Understanding of consumer trends

Experience in SME environments

Education

Relevant degree/diploma in Marketing or Communications

Tools

Social media management tools

Email marketing software

Google Analytics

Job description

Summary

Marketing Assistant

Position Info

Marketing Assistant

Johannesburg

Salary

R15 000 -R20 000

Key Responsibilities

• Ad-hoc Marketing Support: Assist with marketing design tasks, presentations, research, and coordination of promotional materials.
• Social Media Management: Plan, schedule, and publish monthly content across platforms in line with strategies, trends, and brand guidelines. Analyse social media and website analytics to track performance and report on key metrics.
• Website Maintenance: Regularly update and maintain company website, including blogs, content adjustments, and ensuring accurate information.
• Content Collaboration: Work with relevant parties to gather, design, and collate content for social media, website updates, and monthly newsletters.
• Market Research & Local Insights: Conduct research to understand South African consumer behaviour, demographics, and economic trends.
• Compliance: Ensure all marketing campaigns comply with CPA, POPIA, and ARB regulations.
• Budget & ROI Management: Manage marketing budgets effectively, ensuring efficient allocation of resources to maximise ROI.
• Stakeholder Collaboration: Liaise with local suppliers, vendors, and agencies to execute marketing initiatives.
• Reporting & Analysis: Provide management with data-driven reports and actionable insights on marketing performance.

Required Skills & Qualifications

• Minimum 3 - 5 years experience in a marketing role with a track record of executing campaigns in the South African market.
• Experience within SME environments advantageous.
• Relevant degree / diploma in Marketing, Communications, or related field preferred.
• Proficiency in digital marketing tools (social media management, email marketing software, Google Analytics).
• Excellent written and verbal communication skills with the ability to create persuasive, brand-consistent content.
• Strong understanding of South African consumer trends, business landscape, and media habits, ideally in the insurance industry.
• Knowledge of POPIA, CPA, and related marketing legislation to ensure compliance.