Marketing Assistant

Merchant West Holdings; Cape Town; On-site; ZAR 201,000 - 290,000; Full time

Job summary

Merchant West Holdings is seeking a Marketing Assistant to provide operational, administrative, and coordination support to marketing and commercial functions. The role helps with lead qualification, content management, and digital marketing activities to strengthen campaigns and events.

You will assist with CRM administration, social media scheduling, newsletters, and asset preparation, while coordinating with internal teams to ensure brand consistency and timely delivery.

Qualifications

• Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• Relevant certification in digital marketing or marketing analytics would be advantageous.

Responsibilities

• Provide operational, administrative, and coordination support to marketing and commercial functions.
• Assist with lead qualification processes and CRM administration.
• Maintain marketing collateral, content, and assets; support communications, digital marketing, and events.
• Support web pages updates and publishing posts; help plan and execute events.
• Assist design with creative tasks and asset preparation; manage logs for ads, banners, and PR.
• Source images for web and social use and assist with newsletters.

Skills

Campaign coordination

Content creation

Digital marketing

Lead generation

Marketing analytics

Marketing tools

Stakeholder coordination

Event support

Education

Bachelor's degree or diploma in Marketing/Business/Communications

Job description

Role Purpose:

The Marketing Assistant is responsible for providing operational, administrative, and coordination support to the marketing and commercial functions of the business. The role contributes to the effective execution of marketing activities by supporting lead qualification processes, maintaining marketing systems, collateral, and content, and assisting with communications, digital marketing, and event initiatives.

Main Accountabilities:

1. Commercial Functions

• Assess and qualify incoming leads, supporting their conversion into Marketing Qualified Leads (MQLs).
• Own and maintain the sales team collateral repository.
• Take ownership of CRM administration.
• Support the onboarding of new sales colleagues through CRM training.
• Manage the production and fulfilment of business cards.

1. Market intelligence and reporting

• Conduct market research and compile reports.
• Maintain the case study and testimonial log.
• Own the stock sheet and event kit sheet.

1. Community and communications

• Support the development and deployment of newsletters.
• Provide proofreading support across marketing materials to ensure accuracy and consistency.
• Assist the social media function with content scheduling and community engagement.

1. Operations and administration

• Provide web support, including updating pages and publishing posts.
• Support the planning and execution of events.
• Assist design with creative tasks and asset preparation.
• Maintain and update the intranet homepage and team page.
• Manage key marketing logs including ads, banners, awards, collateral, PR, and photo libraries.
• Source images for web and social use.

Qualifications:

• Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• Relevant certification in digital marketing or marketing analytics would be advantageous.

Experience:

• 1 year internship or foundational / graduate role in a marketing team.

Skills:

• Marketing campaign coordination and execution
• Content creation and brand alignment
• Digital marketing and social media management
• Lead generation and campaign support
• Marketing analytics and reporting
• Marketing tools and platforms utilisation
• Stakeholder coordination and communication
• Event and campaign support

Competencies:

• Creativity and innovative thinking
• Attention to detail and accuracy
• Communication and interpersonal skills
• Collaboration and teamwork
• Accountability and ownership
• Organisational discipline and prioritisation
• Adaptability and responsiveness
• Results orientation and delivery focus