Marketing Analytics Specialist

Absolute Pets (Pty) Ltd.; Milnerton; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join our marketing team. You will track and analyse campaign performance, customer behaviour, and loyalty data, translating insights into actionable recommendations.

The role focuses on campaign analytics, customer segmentation, email metrics, and building dashboards to support strategic decision-making. You will collaborate with designers and copywriters and stay current with marketing trends to optimise our efforts.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field.
• Minimum 2 years’ experience in a similar role.
• Strong analytical skills with the ability to interpret data.
• Proficiency in Excel.
• Excellent communication and presentation skills.
• Attention to detail and accuracy.
• Solid understanding of marketing principles.

Responsibilities

• Analyse campaign performance across channels and measure KPIs.
• Analyse customer behaviour and segmentation data.
• Monitor Direct Marketing Mailer performance (email metrics).
• Develop and maintain marketing data dashboards and reports.
• Provide data-driven insights to support campaigns and research.
• Stay updated with industry trends and best practices.

Skills

Analytical thinking

Communication

Presentation

Attention to detail

Marketing knowledge

Education

Bachelor’s degree in Marketing

Statistics

Business Analytics

Tools

Excel

Job description

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join our marketing team. You will track and analyse campaign performance, customer behaviour, and loyalty data, translating insights into actionable recommendations.

The role focuses on campaign analytics, customer segmentation, email metrics, and building dashboards to support strategic decision-making. You will collaborate with designers and copywriters and stay current with marketing trends to optimise our efforts.