Data-Driven Marketing Analyst: Campaign & ROI Insights

Absolute Pets (Pty) Ltd.; Cape Town; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join the marketing team. You will track and analyze campaign performance, customer behavior, and loyalty data, and present insights to inform strategic decisions and optimize marketing efforts.

Your duties include analyzing campaigns across channels, segmenting customers, monitoring email performance, and building dashboards to communicate findings clearly. A Bachelor’s degree plus 2+ years of experience is required.

Qualifications

• Strong analytical skills with ability to interpret data and draw insights.
• Experience in marketing analytics or a similar role.

Responsibilities

• Analyze marketing campaigns across channels and report on ROI.
• Segment customers and identify target audiences for initiatives.
• Monitor and improve direct marketing mailer performance (open/click/conversion).
• Develop dashboards and reports; visualize data for the team.
• Provide data-driven insights to support campaigns and market research.

Skills

Excel proficiency

Data analysis

Presentation skills

Communication

Independent work

Education

Bachelor’s degree in marketing, statistics, business analytics, or related field

Tools

Excel

Job description

Absolute Pets (Pty) Ltd. is seeking a Marketing Analyst to join the marketing team. You will track and analyze campaign performance, customer behavior, and loyalty data, and present insights to inform strategic decisions and optimize marketing efforts.

Your duties include analyzing campaigns across channels, segmenting customers, monitoring email performance, and building dashboards to communicate findings clearly. A Bachelor’s degree plus 2+ years of experience is required.