Loyalty CRM Specialist: Online Gaming Growth

Sun International; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

SunBet is seeking a CRM Specialist: Loyalty to own the end-to-end management and optimisation of the MVG loyalty programme across online gaming and sports betting. You will drive engagement, retention and lifetime value through loyalty mechanics, data-driven segmentation and multichannel communications.

Reporting to the CRM & Loyalty Team, you will analyse performance, implement testing, and ensure compliance with regulatory requirements while delivering customer-centric, adaptable solutions.

Qualifications

• 3-5 years' experience in CRM loyalty and digital marketing.
• Experience administering loyalty programmes including accrual, tiering and redemption.
• Exposure to online gaming and sports betting environments.
• Experience managing or supporting CRM/loyalty platforms.
• Experience building multi-channel customer communications and personalisation.
• Experience using customer data and segmentation to tailor messages.

Responsibilities

• Oversee end-to-end management and optimisation of SunBet's MVG loyalty programme.
• Manage loyalty mechanics: accrual, tier structures, benefits and rewards.
• Leverage CRM technology, player data and multi-channel communications to drive engagement and retention.
• Analyse loyalty performance and segment audiences to improve lifetime value.
• Ensure compliance with regulatory and commercial requirements.

Skills

Customer Centricity

Problem-Solving

Teamwork

Adaptability

Lifelong Learning

Education

Bachelor's Degree / Advanced Diploma in Marketing, Business or Data Analytics

GAIQ Certification

Marketing Automation Certification

CAPM Certification

Tools

SQL

Excel

BI Tools

CRM Platforms

PAM Systems

Job description

SunBet is seeking a CRM Specialist: Loyalty to own the end-to-end management and optimisation of the MVG loyalty programme across online gaming and sports betting. You will drive engagement, retention and lifetime value through loyalty mechanics, data-driven segmentation and multichannel communications.

Reporting to the CRM & Loyalty Team, you will analyse performance, implement testing, and ensure compliance with regulatory requirements while delivering customer-centric, adaptable solutions.