Remote SEO Lead — HVAC & Multi-Location Brands

Blacksmith Agency LLC; Randburg; Remote; ZAR 1,067,000 - 1,560,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager to own search for HVAC clients, including multi-location home service groups. You will define the technical roadmap, content priorities, and the ranking narrative for clients.

You will collaborate with writers and AI to draft content, drive local and AI-enabled search results, and report in GA4 and Search Console, shaping quarterly roadmaps for each client and communicating with US-based clients on live calls.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs/Semrush
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• HVAC or multi-location business SEO is a strong plus

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture
• Define keyword strategy, on-page optimization and content priorities with writers/AI
• Improve visibility in AI search alongside traditional results
• Manage local search and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

SEO

Audits

GA4

Screaming Frog

Ahrefs/Semrush

Agency experience

English (US calls)

HVAC SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager to own search for HVAC clients, including multi-location home service groups. You will define the technical roadmap, content priorities, and the ranking narrative for clients.

You will collaborate with writers and AI to draft content, drive local and AI-enabled search results, and report in GA4 and Search Console, shaping quarterly roadmaps for each client and communicating with US-based clients on live calls.