Life Sciences Audience Engagement Architect

TransPerfect; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

TransPerfect is seeking a strategic Life Sciences Marketing Lead for Audience Engagement to shape the company’s voice in pharma, biotech, and medical devices. You’ll own end-to-end audience programs, webinars, and content that turns complex solutions into compelling narratives across LinkedIn, events, email, and partner platforms.

You’ll collaborate with product, sales, and customer success to surface stories, while coaching SMEs into confident speakers.

Qualifications

• 5+ years in product marketing, audience engagement, or demand generation in SaaS or B2B services.
• Proven experience hosting webinars, virtual events, or podcasts with measurable impact.
• Exceptional writing and storytelling to simplify complex topics.
• Strong knowledge of social media strategy and LinkedIn for B2B audiences.
• Analytical mindset with ability to use data to improve campaigns and ROI.
• Experience working with SMEs, product teams, and sales on educational content.
• Comfort with marketing automation and webinar platforms (HubSpot, Marketo, ON24, Zoom).

Responsibilities

• Design and execute audience engagement strategy for pharma and life sciences stakeholders.
• Build content programs addressing clinical trial efficiency, regulatory compliance, patient engagement, AI.
• Develop segmented nurture campaigns moving audiences from awareness to pipeline.
• Lead webinars, virtual events, and podcasts end-to-end.
• Coach SMEs into compelling speakers and reusable processes.
• Collaborate with product, sales, and customer success to surface stories and insights.
• Extend content with pre/post event activation and measure performance.

Skills

Product marketing

Audience engagement

Content marketing

Demand generation

Webinar production

Storytelling

Social media strategy

Analytical mindset

Tools

HubSpot

Marketo

ON24

Zoom Webinar

Job description

TransPerfect is seeking a strategic Life Sciences Marketing Lead for Audience Engagement to shape the company’s voice in pharma, biotech, and medical devices. You’ll own end-to-end audience programs, webinars, and content that turns complex solutions into compelling narratives across LinkedIn, events, email, and partner platforms.

You’ll collaborate with product, sales, and customer success to surface stories, while coaching SMEs into confident speakers.