We are seeking enthusiastic, target-driven, and motivated Outbound Lead Generation Agents to join our growing team. The successful candidate will be responsible for making outbound calls to prospective customers, identifying sales opportunities, qualifying leads, and booking appointments or generating qualified leads for our sales team.
This role is ideal for individuals who enjoy speaking with people, achieving targets, and working in a fast-paced sales environment. The successful candidate will play a key role in driving business growth by creating opportunities and delivering high-quality leads that contribute to campaign success.
Responsibilities & Duties
- Conduct high-volume outbound calls to prospective customers in line with campaign requirements.
- Engage with decision-makers and potential customers to identify needs and generate sales opportunities.
- Qualify leads based on agreed campaign criteria and accurately capture customer information.
- Clearly present products, services, and value propositions to prospective customers.
- Build rapport with customers and effectively handle objections to maximize conversion opportunities.
- Schedule appointments, generate qualified leads, or transfer interested customers to the relevant sales teams where required.
- Achieve and exceed daily, weekly, and monthly lead generation and performance targets.
- Maintain accurate customer records and call outcomes within CRM systems.
- Ensure all interactions comply with campaign guidelines, company policies, and data protection requirements.
- Follow approved scripts, call flows, and quality standards.
- Participate in coaching sessions, team meetings, and training activities.
- Provide feedback on customer trends, objections, and opportunities to improve campaign performance.
- Consistently maintain high levels of professionalism and customer service throughout all interactions.
Key Requirements
- Minimum 6 months to 1 years' experience in outbound sales, lead generation, telemarketing, appointment setting, or a contact centre environment.
- Proven ability to meet and exceed sales or lead generation targets.
- Excellent communication and interpersonal skills.
- Strong objection-handling and negotiation abilities.
- Confidence in engaging customers over the phone.
- Ability to build rapport quickly and maintain professional customer relationships.
- Strong listening, questioning, and qualification skills.
- Basic computer literacy with experience using CRM systems and Microsoft Office.
- Strong organisational and time-management skills.
- Ability to work in a target-driven and fast-paced environment.
- Positive attitude, resilience, and a strong desire to succeed.
- Matric (Grade 12) required.
What Success Looks Like
- Consistently achieving or exceeding lead generation and appointment-setting targets.
- Delivering high-quality, qualified leads that meet campaign requirements.
- Maintaining excellent attendance, productivity, and schedule adherence.
- Demonstrating strong customer engagement and professionalism on every interaction.
- Contributing positively to team performance and overall campaign success.
- Maintaining accurate CRM records and high-quality standards across all customer interactions.