Strategic Digital Marketing Lead | Data-Driven Growth

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Retirement savings plan

Professional development

Generous leave policy

Job summary

Placements24 in Midrand, Gauteng, is seeking a Senior Digital Marketing Strategist to lead the development and execution of comprehensive digital campaigns across SEO, SEM, social, email, and content marketing. The role emphasizes data-driven decision-making and collaboration with sales, product, and creative teams.

The ideal candidate will optimize campaigns for ROI, stay ahead of trends, and ensure brand consistency across all channels. Hybrid work arrangement and strong benefits are offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years in digital marketing with emphasis on strategy and execution.
• Experience in SEO, SEM, social media ads, and email campaigns.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and data interpretation.
• Strong knowledge of marketing automation and CRM software.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage and optimize PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads to achieve ROI.
• Conduct market research and competitive analysis to identify opportunities.
• Analyze campaign performance and provide actionable recommendations.
• Collaborate with content team to create marketing collateral.
• Oversee social media presence and engagement strategies.
• Manage marketing automation platforms and CRM systems to nurture leads.
• Stay up-to-date with digital marketing best practices and technologies.
• Ensure brand consistency across digital touchpoints.

Skills

Digital strategy

SEO/SEM

Analytics

Campaign optimization

Project management

Communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

CRM software

Job description

Placements24 in Midrand, Gauteng, is seeking a Senior Digital Marketing Strategist to lead the development and execution of comprehensive digital campaigns across SEO, SEM, social, email, and content marketing. The role emphasizes data-driven decision-making and collaboration with sales, product, and creative teams.

The ideal candidate will optimize campaigns for ROI, stay ahead of trends, and ensure brand consistency across all channels. Hybrid work arrangement and strong benefits are offered.